Logo
ICANN
ICANN
Filtered Search

Are you sure you want to sign out from http://www.icann.org?

If you want to sign out from both http://www.icann.org and ICANN Account, click here.

ICANN 博文

敬请阅读 ICANN 的博文，了解最新政策制定活动和区域事务等等。

ICANN 努力提高大家支持下一轮新 gTLD 项目的意识

2024 年 02 月 12 日
作者：
Patrick Jones

Patrick Jones

VP, Global Stakeholder Engagement

Patrick coordinates ICANN's Global Stakeholder Engagement activities across its regional and functional teams, working closely with counterparts in ICANN org's community-facing areas. Patrick oversees the function's budget and operating activities, and coordinates operational alignment of global engagement activities across the regions.

Patrick joined ICANN in March 2006 and has been active in Internet governance, policy, technology/security and privacy areas since 2000. Patrick previously served in the Security team from November 2009-October 2013, and ICANN's Registry team from 2006-2009. He is a graduate of Indiana University McKinney School of Law and is developing conversational fluency in Spanish.

Patrick is an invited participant from ICANN technical staff in the Security and Stability Advisory Committee (SSAC) and represents ICANN at the UN Group of Experts on Geographic Names (UNGEGN). He regularly speaks at regional Internet and DNS events on security, privacy and technology issues.

 和
Sally Newell Cohen

Sally Newell Cohen

SVP, Global Communications

Sally Newell Cohen is the Senior Vice President of Global Communications and Language Services at the Internet Corporation for Assigned Names and Numbers (ICANN). In addition to leading a global communications team, she is the principal communications strategist and advisor to the CEO, Executive Team, and Board of Directors.

A proven leader in marketing and communications, Sally is known for building strong teams and executing strategies that elevate competitive advantage, promote growth, and enhance brand awareness. She leads the strategic communications effort to build greater awareness of ICANN’s global mission. 

Most recently, Sally was the Chief Operations Officer at Toastmasters International, where she partnered with the Board of Directors and CEO to develop a comprehensive strategic plan. Under her leadership, her team accomplished a global rebranding effort that revitalized the company’s image and increased membership. She also has significant public relations and operational experience, having held leadership roles at public relations firms as well as high-tech companies such as Ingram Micro.

Sally has a bachelor’s degree in Journalism from the Keene State College and has completed Executive Education programs at Harvard and Stanford. Before entering business communications, Sally was a journalist, where her natural curiosity was put to use as a reporter and editor.

宣传和外展是实施新通用顶级域 (generic top-level domains, gTLD) 项目下一轮申请的关键环节。通用名称支持组织 (Generic Names Supporting Organization, GNSO) 的《新 gTLD 后续流程政策制定流程最终报告 (Final Report on the new gTLD Subsequent Procedures Policy Development Process)》（简称“SubPro《最终报告》”）中所提建议专注于制定有效的宣传战略和计划，以支持新 gTLD 项目启动的主要目的，即促进域名系统 (Domain Name System, DNS) 的多样性、鼓励竞争并提高使用率。

《最终报告》里还特别讨论了让全世界尽可能多的潜在申请人尽早了解情况的重要性。鉴于此，这套宣传计划旨在：

  • 提高大家对 ICANN 和 DNS 重要性的认识
  • 奠定基础，使得大家深入了解普遍适用性 (Universal Acceptance, UA)，并突显国际化域名 (Internationalized Domain Names, IDN) 的可用性
  • 提高大家对 gTLD 下一轮申请所带来的机遇的认识

我们于 2023 年 3 月启动了第一阶段的意识宣传活动，聚焦 UA 的重要性，从而构建一个多语言互联网，并体现 IDN 在创建更具包容性的网络环境时的价值。这套方案解决了 GNSO 建议 11.3，即让申请人意识到“美国信息交换标准码 (ASCII) 和 IDN gTLD 面临的普遍适用性挑战”。

在第一阶段，我们针对不同受众和国家/地区开展了一系列小规模的宣传活动。我们还特别将目标对准了 ICANN 社群之外、曾经和仍旧对 DNS 的了解还很有限的国家/地区。正如实施规划所述，这些受众包括但不限于：技术开发人员和决策者、各级政府和部委、中小型企业、大型企业、企业家、各大品牌、投资者、研究人员、学术界和包括非政府组织的公民社会。从地区的角度来看，这类小规模宣传活动主要集中在非洲、亚太地区、拉丁美洲和加勒比海地区和中东地区。我们依据基础设施水平、互联网渗透率和 DNS 当前可用的语言和文字等因素而选取了这些地区。

第一阶段的下一步工作是在 5 月启动申请人支持计划 (Applicant Support Program) 的宣传活动。根据 GNSO 指导流程 (GNSO Guidance Process, GGP)，这次活动的初步目标将包括来自欠服务地区、发展中国家和地区的非营利部门、社会企业和/或其他社群组织的潜在申请人。

宣传活动的第二阶段将提高全球对新 gTLD 项目下一轮申请的意识，并设定对申请流程的期望。GNSO 的指导意见指出，宣传活动应在下一轮申请提交期启动前至少 6 个月开始。但 ICANN 将在申请提交期启动前 18 个月时开始宣传。在此期间，ICANN 将频繁且及时地提供最新动态。这些宣传活动符合 GNSO《最终报告》中提出的建议 13.1 至 13.3。

为使人们广泛了解该项目，我们采取的宣传和参与策略包括：通过全球通讯社发布新闻稿、博客和公告、媒体外展、社交媒体、演讲、活动参与，以及编制信息图表、提供网站内容、社交媒体资源和演示材料等辅助资料。

从外展的角度来看，根据 GNSO 的建议 13.5，ICANN 的合作部团队将在这些宣传活动中发挥关键作用。合作部员工已在各地提供 ICANN 的联络点。

如需更多信息，我们诚邀大家查看新 gTLD 项目下一轮申请的网页。

Authors

Patrick Jones

Patrick Jones

VP, Global Stakeholder Engagement
Patrick Jones

Patrick Jones

VP, Global Stakeholder Engagement

Patrick coordinates ICANN's Global Stakeholder Engagement activities across its regional and functional teams, working closely with counterparts in ICANN org's community-facing areas. Patrick oversees the function's budget and operating activities, and coordinates operational alignment of global engagement activities across the regions.

Patrick joined ICANN in March 2006 and has been active in Internet governance, policy, technology/security and privacy areas since 2000. Patrick previously served in the Security team from November 2009-October 2013, and ICANN's Registry team from 2006-2009. He is a graduate of Indiana University McKinney School of Law and is developing conversational fluency in Spanish.

Patrick is an invited participant from ICANN technical staff in the Security and Stability Advisory Committee (SSAC) and represents ICANN at the UN Group of Experts on Geographic Names (UNGEGN). He regularly speaks at regional Internet and DNS events on security, privacy and technology issues.

Sally Newell Cohen

Sally Newell Cohen

SVP, Global Communications
Sally Newell Cohen

Sally Newell Cohen

SVP, Global Communications

Sally Newell Cohen is the Senior Vice President of Global Communications and Language Services at the Internet Corporation for Assigned Names and Numbers (ICANN). In addition to leading a global communications team, she is the principal communications strategist and advisor to the CEO, Executive Team, and Board of Directors.

A proven leader in marketing and communications, Sally is known for building strong teams and executing strategies that elevate competitive advantage, promote growth, and enhance brand awareness. She leads the strategic communications effort to build greater awareness of ICANN’s global mission. 

Most recently, Sally was the Chief Operations Officer at Toastmasters International, where she partnered with the Board of Directors and CEO to develop a comprehensive strategic plan. Under her leadership, her team accomplished a global rebranding effort that revitalized the company’s image and increased membership. She also has significant public relations and operational experience, having held leadership roles at public relations firms as well as high-tech companies such as Ingram Micro.

Sally has a bachelor’s degree in Journalism from the Keene State College and has completed Executive Education programs at Harvard and Stanford. Before entering business communications, Sally was a journalist, where her natural curiosity was put to use as a reporter and editor.

您还可能喜欢