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敬请阅读 ICANN 的博文，了解最新政策制定活动和区域事务等等。

使用案例强调运营 TLD 所面临的机会

2024 年 12 月 9 日
作者：
Sally Newell Cohen

Sally Newell Cohen

SVP, Global Communications

Sally Newell Cohen is the Senior Vice President of Global Communications and Language Services at the Internet Corporation for Assigned Names and Numbers (ICANN). In addition to leading a global communications team, she is the principal communications strategist and advisor to the CEO, Executive Team, and Board of Directors.

A proven leader in marketing and communications, Sally is known for building strong teams and executing strategies that elevate competitive advantage, promote growth, and enhance brand awareness. She leads the strategic communications effort to build greater awareness of ICANN’s global mission. 

Most recently, Sally was the Chief Operations Officer at Toastmasters International, where she partnered with the Board of Directors and CEO to develop a comprehensive strategic plan. Under her leadership, her team accomplished a global rebranding effort that revitalized the company’s image and increased membership. She also has significant public relations and operational experience, having held leadership roles at public relations firms as well as high-tech companies such as Ingram Micro.

Sally has a bachelor’s degree in Journalism from the Keene State College and has completed Executive Education programs at Harvard and Stanford. Before entering business communications, Sally was a journalist, where her natural curiosity was put to use as a reporter and editor.

下一轮新通用顶级域 (Generic Top-Level Domain, gTLD) 项目的主要目标之一是，在代表各种语言、文字以及地理和种族多样性的社群中提高认识。ICANN 组织负责向尽可能多的潜在 gTLD 申请人宣传相关信息。实现此目标的一种方法是分享有关不同组织如何使用 gTLD 的案例。

我们目前的工作重点是吸引那些可能不了解下一轮项目的组织参与进来，尤其是在 ICANN 中代表不充分地区中的组织。其中的一些组织可能有兴趣申请 gTLD，但或许没有资源进行申请。这些团体可能有资格通过申请人支持计划 (Applicant Support Program, ASP) 获得援助，该计划为符合条件的实体提供一系列资金和非资金援助。

我们战略的一个关键部分是宣传 gTLD 可以为各种类型的社群和组织提供的许多机会；在这方面，还有什么比展示现有 gTLD 的使用情况更好的方法呢？通过与当前的注册管理运行机构合作，我们编写了一系列使用案例，每个使用案例都为不同类型的组织如何使用 gTLD 提供了有说服力的示例。您可以在此处查看这些使用案例。

这些使用案例是对下一轮项目倡导者工具包的补充，该工具包提供了可供 ICANN 外展和合作团队以及社群倡导者在讨论新 gTLD 时使用的外展材料。该工具包中囊括幻灯片演示、信息概况（提供六种 ICANN 官方语言版本）和发言申请表。

如果您是当前的注册管理运行机构，并希望在下一轮项目网站上分享您的 gTLD 使用案例，请联系 [email protected]。

如需了解有关下一轮新通用顶级域项目的更多信息，请访问 https://newgtldprogram.icann.org。

Authors

Sally Newell Cohen

Sally Newell Cohen

SVP, Global Communications
Sally Newell Cohen

Sally Newell Cohen

SVP, Global Communications

Sally Newell Cohen is the Senior Vice President of Global Communications and Language Services at the Internet Corporation for Assigned Names and Numbers (ICANN). In addition to leading a global communications team, she is the principal communications strategist and advisor to the CEO, Executive Team, and Board of Directors.

A proven leader in marketing and communications, Sally is known for building strong teams and executing strategies that elevate competitive advantage, promote growth, and enhance brand awareness. She leads the strategic communications effort to build greater awareness of ICANN’s global mission. 

Most recently, Sally was the Chief Operations Officer at Toastmasters International, where she partnered with the Board of Directors and CEO to develop a comprehensive strategic plan. Under her leadership, her team accomplished a global rebranding effort that revitalized the company’s image and increased membership. She also has significant public relations and operational experience, having held leadership roles at public relations firms as well as high-tech companies such as Ingram Micro.

Sally has a bachelor’s degree in Journalism from the Keene State College and has completed Executive Education programs at Harvard and Stanford. Before entering business communications, Sally was a journalist, where her natural curiosity was put to use as a reporter and editor.

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