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Publication of the LAC DNS Marketplace Study

The Internet Corporation for Assigned Names and Numbers (ICANN) announces the publication of the final report [PDF, 3.9 MB] on the Latin American and Caribbean DNS Marketplace Study. The LAC DNS Study was completed after receiving feedback from the Public Comments process.

Commissioned in January 2016, the study investigates the current state of the Internet and domain name industry, explores best practices for the uptake of domain names and analyzes the ecosystem. It recommends new business potentials based on global benchmarks and proposes a way forward for the region.

Report and Findings

The work of the study has three distinct phases:

  • A collection of facts on the state of the domain name industry in the LAC region. This included an examination of regional web content, growth trends, registrar and reseller markets, documentation of user experience, uptake of domains and the market in premium domains;
  • Analysis of those facts followed with a look at mechanisms for growing the region's domain name market, the regional web ecosystem and an analysis of benchmarks and best practices;
  • Conclusions from that analysis including a way forward for the region.  This includes the business potential for the domain name ecosystem and a set of recommendations.

The report identifies seven key drivers of domain name growth for the region:

  • Defining and refining the sales channel and reversing the trend of falling numbers of ICANN accredited registrars since 2013;
  • Building user awareness of domain names;
  • Making registration policies open and simple;
  • Providing online payment facilities;
  • Ensuring fast activation of new registrations;
  • Reasonable and competitive fees; and
  • Promotions, marketing, and campaigns.

Research Team

A consortium led by Oxford Information Labs, LACTLD, EURid and InterConnect Communications conducted the study for ICANN.

The final "LAC DNS Study" is available here [PDF, 3.9 MB].

Comments

    Miltan  22:00 UTC on 14 March 2017

    developing the district's space name advertise, the territorial web biological system and an examination of benchmarks and best practices. Conclusions from that investigation including a path forward for the locale. This incorporates the business potential for the space name biological system and an arrangement of suggestions.

Domain Name System
Internationalized Domain Name ,IDN,"IDNs are domain names that include characters used in the local representation of languages that are not written with the twenty-six letters of the basic Latin alphabet ""a-z"". An IDN can contain Latin letters with diacritical marks, as required by many European languages, or may consist of characters from non-Latin scripts such as Arabic or Chinese. Many languages also use other types of digits than the European ""0-9"". The basic Latin alphabet together with the European-Arabic digits are, for the purpose of domain names, termed ""ASCII characters"" (ASCII = American Standard Code for Information Interchange). These are also included in the broader range of ""Unicode characters"" that provides the basis for IDNs. The ""hostname rule"" requires that all domain names of the type under consideration here are stored in the DNS using only the ASCII characters listed above, with the one further addition of the hyphen ""-"". The Unicode form of an IDN therefore requires special encoding before it is entered into the DNS. The following terminology is used when distinguishing between these forms: A domain name consists of a series of ""labels"" (separated by ""dots""). The ASCII form of an IDN label is termed an ""A-label"". All operations defined in the DNS protocol use A-labels exclusively. The Unicode form, which a user expects to be displayed, is termed a ""U-label"". The difference may be illustrated with the Hindi word for ""test"" — परीका — appearing here as a U-label would (in the Devanagari script). A special form of ""ASCII compatible encoding"" (abbreviated ACE) is applied to this to produce the corresponding A-label: xn--11b5bs1di. A domain name that only includes ASCII letters, digits, and hyphens is termed an ""LDH label"". Although the definitions of A-labels and LDH-labels overlap, a name consisting exclusively of LDH labels, such as""icann.org"" is not an IDN."