Skip to main content

Apply Now! Training Course on DNS Industry – Business, Marketing, Operations and Legal Aspects

This page is available in:

This first training course of the new Centro de Emprendimiento e Internet will give an overview of the Domain Name System (DNS) industry, focusing on business drivers, marketing operations and legal issues. The goal of the course is to enable entrepreneurs to share knowledge and explore potential business opportunities in the DNS industry.

Course Title: Business, Marketing, Operations and Legal Aspects
Dates: 12 to 14 October 2016
Location: SENATICs Headquarters, Asunción, Paraguay

Courses will be conducted mostly in Spanish, with some interactions in English.

Apply by 24 September 2016:

Course Overview

The syllabus will focus on practical issues, with case studies and listings of industry resources and vendors. Trainees will be equipped with the fundamental materials needed to devise business plans, operational capabilities and market strategies adapted to their local circumstances. Ample time will be included for networking and discussions of regional business aspects.

Post-course sessions will include an overview of the LAC DNS Marketplace Study and interactions with industry players that are partnering with the Center – e.g., registries and registrars.


Day 1: Inauguration of the Center, DNS Business and Legal Topics
Day 2: DNS Business and Marketing
Day 3: DNS Operations


Michele Neylon, Blacknight Solutions
Leon Sanchez, Partner, Fulton & Fulton SC

Target Audience

This training aims to prepare a qualified team to spread knowledge and contribute to the development of the Center. Applicants should come from disciplines and organizations focused on the Internet infrastructure and services:

  • Internet service providers
  • Hosting companies
  • Country code top-level domain (ccTLD) operators
  • Domain name registrar and resellers
  • Web designers
  • Digital marketing experts
  • Startup accelerators
  • E-commerce professionals
  • Business consultants
  • Legal experts

Applicants should demonstrate leadership in Internet initiatives and a willingness and capacity to:

  • Disseminate the acquired knowledge in their local communities
  • Implement and encourage DNS business developments
  • Contribute to the multistakeholder community
  • Participate in future activities of the Center

Selection Criteria and Financial Support

The Center seeks decision makers at the highest possible levels from the Latin American and Caribbean (LAC) region. The Center's Advisory Committee will select 25 trainees. Of these, 10 will receive financial support that includes roundtrip airplane tickets to Asunción, Paraguay, and accommodations. The selection criteria for receiving financial support will include LAC region geographic representation and how closely applicants fit the audience attributes described above.

Selected trainees will be notified on 25 September 2016.


If you have any questions, email:

More Announcements
Domain Name System
Internationalized Domain Name ,IDN,"IDNs are domain names that include characters used in the local representation of languages that are not written with the twenty-six letters of the basic Latin alphabet ""a-z"". An IDN can contain Latin letters with diacritical marks, as required by many European languages, or may consist of characters from non-Latin scripts such as Arabic or Chinese. Many languages also use other types of digits than the European ""0-9"". The basic Latin alphabet together with the European-Arabic digits are, for the purpose of domain names, termed ""ASCII characters"" (ASCII = American Standard Code for Information Interchange). These are also included in the broader range of ""Unicode characters"" that provides the basis for IDNs. The ""hostname rule"" requires that all domain names of the type under consideration here are stored in the DNS using only the ASCII characters listed above, with the one further addition of the hyphen ""-"". The Unicode form of an IDN therefore requires special encoding before it is entered into the DNS. The following terminology is used when distinguishing between these forms: A domain name consists of a series of ""labels"" (separated by ""dots""). The ASCII form of an IDN label is termed an ""A-label"". All operations defined in the DNS protocol use A-labels exclusively. The Unicode form, which a user expects to be displayed, is termed a ""U-label"". The difference may be illustrated with the Hindi word for ""test"" — परीका — appearing here as a U-label would (in the Devanagari script). A special form of ""ASCII compatible encoding"" (abbreviated ACE) is applied to this to produce the corresponding A-label: xn--11b5bs1di. A domain name that only includes ASCII letters, digits, and hyphens is termed an ""LDH label"". Although the definitions of A-labels and LDH-labels overlap, a name consisting exclusively of LDH labels, such as"""" is not an IDN."