ICANN Acronyms and Terms
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S
Sunrise Service
A service provided by the Trademark Clearinghouse (TMCH) that allows trademark holders to register domain names associated with their marks before registration is generally available to the public. To use this service, trademark holders must have their marks and proof of use verified by the TMCH.
Registries for new generic top-level domains are required to offer the Sunrise Service for at least 30 days.