ICANN Acronyms and Terms
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B
brand top-level domain(brand TLD)
In the New Generic Top-Level Domain Program (New gTLD Program), a designation for a TLD that is operated by and for an entity under its trademarked name as outlined in the entity’s Registry Agreement with ICANN. To qualify as a brand TLD, a registry operator must apply for the brand TLD designation and the brand’s trademark must be recorded in the Trademark Clearinghouse.