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New gTLD Economic Study

3 December 2010

Kurt Pritz

ICANN posted a follow-up independent economic study, “Economic Considerations in the Expansion of Generic Top-Level Domain Names, Phase II.” In the works for several months, the report provides an analysis of potential benefits of new gTLDs, potential costs of new gTLDs, and results from empirical research on the domain names associated with top international brands.

Following their Phase I report, authors Greg Rosston from Stanford University, Michael Katz from the University of California Berkeley and Theresa Sullivan of Compass Lexecon develop and rely on case studies to predict possible benefits of market competition and differentiation derived from new gTLDs and future costs to trademark holders.

Read the full report [PDF, 782 KB].

Kurt Pritz