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Results Available for 17 December 2014 New gTLD Program Auction

On 17 December 2014, Power Auctions LLC, ICANN's authorized auction service provider, conducted a New gTLD Program Auction to resolve string contention for two new generic top-level domain (gTLD) strings: .BABY and .MLS. Applicants for these strings were unable to resolve contention among themselves; thus their contention sets proceeded to auction, which is the method of last resort to resolve string contention as prescribed in Module 4 of the New gTLD Program Applicant Guidebook. Subject to payment of the winning price and meeting all other criteria for eligibility, the winner will enter ICANN's contracting process to sign a Registry Agreement to operate the respective gTLD.

Six applicants participated in the auction for .BABY. Johnson & Johnson Services Inc. prevailed with a winning price of $3,088,888.

Two applicants participated in the auction for MLS. The Canadian Real Estate Association prevailed with a winning price of $3,359,000.

All proceeds from the Auction are being segregated and withheld from use until ICANN's Board of Directors define a plan for an appropriate use of the funds through consultation with the community.

More Information

  • Auction Results webpage: Auction reports on this page on the New gTLD Microsite provide additional information on bidding.
  • Auction proceeds and costs: A detailed summary of the proceeds and costs of all auctions conducted through November 2014. This information is updated at the end of each month.
  • Auctions schedule [PDF, 253 KB]: Subsequent auctions are scheduled to occur on a monthly basis throughout 2014 and into early 2015. Auction events are intended to resolve multiple contention sets simultaneously.
  • General New gTLD Program Auctions information.

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Domain Name System
Internationalized Domain Name ,IDN,"IDNs are domain names that include characters used in the local representation of languages that are not written with the twenty-six letters of the basic Latin alphabet ""a-z"". An IDN can contain Latin letters with diacritical marks, as required by many European languages, or may consist of characters from non-Latin scripts such as Arabic or Chinese. Many languages also use other types of digits than the European ""0-9"". The basic Latin alphabet together with the European-Arabic digits are, for the purpose of domain names, termed ""ASCII characters"" (ASCII = American Standard Code for Information Interchange). These are also included in the broader range of ""Unicode characters"" that provides the basis for IDNs. The ""hostname rule"" requires that all domain names of the type under consideration here are stored in the DNS using only the ASCII characters listed above, with the one further addition of the hyphen ""-"". The Unicode form of an IDN therefore requires special encoding before it is entered into the DNS. The following terminology is used when distinguishing between these forms: A domain name consists of a series of ""labels"" (separated by ""dots""). The ASCII form of an IDN label is termed an ""A-label"". All operations defined in the DNS protocol use A-labels exclusively. The Unicode form, which a user expects to be displayed, is termed a ""U-label"". The difference may be illustrated with the Hindi word for ""test"" — परीका — appearing here as a U-label would (in the Devanagari script). A special form of ""ASCII compatible encoding"" (abbreviated ACE) is applied to this to produce the corresponding A-label: xn--11b5bs1di. A domain name that only includes ASCII letters, digits, and hyphens is termed an ""LDH label"". Although the definitions of A-labels and LDH-labels overlap, a name consisting exclusively of LDH labels, such as""icann.org"" is not an IDN."