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Results Available for 17 September 2014 New gTLD Program Auction

On 17 September 2014, an Auction conducted by ICANN's authorized Auction service provider, Power Auctions LLC, was held to resolve string contention sets for three new generic Top-level Domain (gTLD) strings; BUY, TECH, and VIP. String contention occurs when more than one applicant has applied for the same or a confusingly similar gTLD. The applicants for these strings were unable to resolve the contention sets among themselves, and thus proceeded to an auction, which is the method of last resort to resolve string contention sets as prescribed in Module 4 of the Applicant Guidebook. Subject to payment of the Winning Price and meeting all other criteria for eligibility, the winner will begin the contracting process to sign a Registry Agreement to operate the respective gTLD.

Four applicants for BUY participated in the Auction. Amazon EU S.à r.l. prevailed in the Auction with the winning price of $4,588,888.

Six applicants for TECH participated in the Auction. Dot Tech LLC prevailed in the Auction with the winning price of $6,760,000.

Five applicants for VIP participated in the Auction. Top Level Domain Holdings prevailed in the Auction with the winning price of $3,000,888.

Akram Atallah, President of ICANN's Global Domains Division noted "The proceeds from these Auctions will be separated and reserved until the Board determines a plan for the appropriate use of the funds through consultation with the community. We continue to encourage parties to reach agreements amongst themselves to resolve contention."

Additional bidding information is available in the Auction Reports which can be found on Auction Results page within the New gTLD Microsite.

Subsequent auctions are scheduled [PDF, 250 KB] to occur on a monthly basis throughout 2014 and into early 2015. The auction events are intended to resolve multiple contention sets simultaneously.

For information about ICANN Auctions please see the Auctions landing page on the New gTLD Microsite.


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Internationalized Domain Name ,IDN,"IDNs are domain names that include characters used in the local representation of languages that are not written with the twenty-six letters of the basic Latin alphabet ""a-z"". An IDN can contain Latin letters with diacritical marks, as required by many European languages, or may consist of characters from non-Latin scripts such as Arabic or Chinese. Many languages also use other types of digits than the European ""0-9"". The basic Latin alphabet together with the European-Arabic digits are, for the purpose of domain names, termed ""ASCII characters"" (ASCII = American Standard Code for Information Interchange). These are also included in the broader range of ""Unicode characters"" that provides the basis for IDNs. The ""hostname rule"" requires that all domain names of the type under consideration here are stored in the DNS using only the ASCII characters listed above, with the one further addition of the hyphen ""-"". The Unicode form of an IDN therefore requires special encoding before it is entered into the DNS. The following terminology is used when distinguishing between these forms: A domain name consists of a series of ""labels"" (separated by ""dots""). The ASCII form of an IDN label is termed an ""A-label"". All operations defined in the DNS protocol use A-labels exclusively. The Unicode form, which a user expects to be displayed, is termed a ""U-label"". The difference may be illustrated with the Hindi word for ""test"" — परीका — appearing here as a U-label would (in the Devanagari script). A special form of ""ASCII compatible encoding"" (abbreviated ACE) is applied to this to produce the corresponding A-label: xn--11b5bs1di. A domain name that only includes ASCII letters, digits, and hyphens is termed an ""LDH label"". Although the definitions of A-labels and LDH-labels overlap, a name consisting exclusively of LDH labels, such as""icann.org"" is not an IDN."