ICANN Publishes Updated Domain Name Marketplace Indicators

10 May 2021

The Internet Corporation for Assigned Names and Numbers (ICANN) today announced the release of updated industry metrics for its Domain Name Marketplace Indicators initiative. The initiative presents statistics related to generic top-level domains (gTLDs) and country code top-level domains (ccTLDs) with the aim of fostering greater transparency for reputable information on the evolution of the domain name marketplace.

The metrics released through the ICANN Open Data platform (log-in required) as part of this initiative encompass three categories and six dimensions:

  • Robust competition: registrant choice, registrant domain adoption, service provider marketplace entry, and service provider competition
  • Marketplace stability: service provider contractual compliance
  • Trust: industry safeguards

"We are proud to share this iteration of the Domain Name Marketplace Indicators initiative," said Theresa Swinehart, Senior Vice President, Global Domains & Strategy. "Our goal for sharing this and other data sets found in the Open Data Program is to increase the transparency and accessibility of data managed by the ICANN organization."

ICANN plans to continue to expand the initiative's coverage of shortlisted indicators and publish these indicators in order to track progress against its goal of supporting the evolution of the domain name marketplace to be robust, stable, and trusted.

A community Advisory Panel worked with ICANN to identify relevant indicators that form part of the current schema. Concurrent to the release of these Version 1.0 marketplace indicators, ICANN org will continue to work with the community and the Advisory Panel to evaluate additional enhancements that might be incorporated into this initiative in the future.


ICANN's mission is to help ensure a stable, secure, and unified global Internet. To reach another person on the Internet, you need to type an address – a name or a number – into your computer or other device. That address must be unique so computers know where to find each other. ICANN helps coordinate and support these unique identifiers across the world. ICANN was formed in 1998 as a nonprofit public benefit corporation with a community of participants from all over the world.