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Email from Hakon Haugnes to Tina Dam

Date: Tuesday, December 14, 2004
From: Hakon Haugnes
To: Tina Dam
Subject: Free Trials of .NAME Domains/Emails

Dear Tina,

Global Name Registry will be launching a promotion for .NAME in January that will provide for "Free Trial" Registrations of .NAME domains and email addresses. The Free Trial period will be for 30 days and applies to both .NAME second level domains, .NAME third level domains, and .NAME email addresses. Registrars can sign up for this promotion until March 1st.

With this promotion, an individual can have a .NAME address and use it for 30 days without charge. Only after the Free Trial Period, the Registry billable event occurs.

We believe this is a unique offer in the marketplace and allows .NAME to fit with the business models of consumer portals, telcos and similar that may have hundreds of thousands of individual customers, but are unable to market the .NAME products in the absence of a free trial business model which they are accustomed to for consumer products.

In this promotion, the pricing for Free Trial Domains that convert into Activated Registrations will be discounted dependent on the amount of Free Trial Domains initially registered, as well as on the number of resulting Activated Registrations.

For more information on terms and conditions, discount tiers, or other assistance in launching a .NAME promotion, as always, all Registrars are invited to contact Global Name Registry at

We look forward to working with all .NAME Registrars who wish to pursue this exciting opportunity and dramatically grow .NAME in 2005.


Hakon Haugnes
Global Name Registry

Domain Name System
Internationalized Domain Name ,IDN,"IDNs are domain names that include characters used in the local representation of languages that are not written with the twenty-six letters of the basic Latin alphabet ""a-z"". An IDN can contain Latin letters with diacritical marks, as required by many European languages, or may consist of characters from non-Latin scripts such as Arabic or Chinese. Many languages also use other types of digits than the European ""0-9"". The basic Latin alphabet together with the European-Arabic digits are, for the purpose of domain names, termed ""ASCII characters"" (ASCII = American Standard Code for Information Interchange). These are also included in the broader range of ""Unicode characters"" that provides the basis for IDNs. The ""hostname rule"" requires that all domain names of the type under consideration here are stored in the DNS using only the ASCII characters listed above, with the one further addition of the hyphen ""-"". The Unicode form of an IDN therefore requires special encoding before it is entered into the DNS. The following terminology is used when distinguishing between these forms: A domain name consists of a series of ""labels"" (separated by ""dots""). The ASCII form of an IDN label is termed an ""A-label"". All operations defined in the DNS protocol use A-labels exclusively. The Unicode form, which a user expects to be displayed, is termed a ""U-label"". The difference may be illustrated with the Hindi word for ""test"" — परीका — appearing here as a U-label would (in the Devanagari script). A special form of ""ASCII compatible encoding"" (abbreviated ACE) is applied to this to produce the corresponding A-label: xn--11b5bs1di. A domain name that only includes ASCII letters, digits, and hyphens is termed an ""LDH label"". Although the definitions of A-labels and LDH-labels overlap, a name consisting exclusively of LDH labels, such as"""" is not an IDN."