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hubungan masyarakat, di sisi lain, adalah komunikasi yang biasanya tidak dibayar. Ini termasuk siaran pers, pameran, penawaran sponsorship, seminar, konferensi, dan acara. Dari mulut ke mulut juga merupakan jenis promosi produk. Dari mulut ke mulut adalah komunikasi informal tentang manfaat produk dengan pelanggan yang puas dan individu biasa. Staf penjualan memainkan peran yang sangat penting dalam hubungan masyarakat dan dari mulut ke mulut.

Hal ini penting untuk tidak mengambil ini secara harfiah. Dari mulut ke mulut juga dapat beredar di internet. Dimanfaatkan secara efektif dan memiliki potensi untuk menjadi salah satu aset paling berharga yang Anda miliki dalam meningkatkan keuntungan Anda secara online. Contoh yang sangat baik dari ini adalah media sosial secara online dan mengelola kehadiran media online sosial perusahaan.

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Domain Name System
Internationalized Domain Name ,IDN,"IDNs are domain names that include characters used in the local representation of languages that are not written with the twenty-six letters of the basic Latin alphabet ""a-z"". An IDN can contain Latin letters with diacritical marks, as required by many European languages, or may consist of characters from non-Latin scripts such as Arabic or Chinese. Many languages also use other types of digits than the European ""0-9"". The basic Latin alphabet together with the European-Arabic digits are, for the purpose of domain names, termed ""ASCII characters"" (ASCII = American Standard Code for Information Interchange). These are also included in the broader range of ""Unicode characters"" that provides the basis for IDNs. The ""hostname rule"" requires that all domain names of the type under consideration here are stored in the DNS using only the ASCII characters listed above, with the one further addition of the hyphen ""-"". The Unicode form of an IDN therefore requires special encoding before it is entered into the DNS. The following terminology is used when distinguishing between these forms: A domain name consists of a series of ""labels"" (separated by ""dots""). The ASCII form of an IDN label is termed an ""A-label"". All operations defined in the DNS protocol use A-labels exclusively. The Unicode form, which a user expects to be displayed, is termed a ""U-label"". The difference may be illustrated with the Hindi word for ""test"" — परीका — appearing here as a U-label would (in the Devanagari script). A special form of ""ASCII compatible encoding"" (abbreviated ACE) is applied to this to produce the corresponding A-label: xn--11b5bs1di. A domain name that only includes ASCII letters, digits, and hyphens is termed an ""LDH label"". Although the definitions of A-labels and LDH-labels overlap, a name consisting exclusively of LDH labels, such as"""" is not an IDN."