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Rajasthan State's New Email Project Brings Millions of Hindi Speakers Online

Rajasthan state email project 750x425 03dec18 en

(left to right) Sunil Bhati (DOIT&C, Government of Rajasthan), Ajay Data (XgenPlus CEO), Smt. Vasundhara Raje (Chief Minister of Rajasthan), Samiran Gupta (Head of ICANN India), Ashish Modi (UA ambassador), and Rajiv Gujral (DOIT&C, Government of Rajasthan)

Internet adoption in India, one of the world's fastest growing economies, reached a key milestone earlier this year with 500 million Internet users – more than the populations of the United States, Mexico, and Canada combined. Moreover, this explosive growth shows no sign of slowing down; 500 million Internet users is only slightly more than a third of India's overall population of 1.35 billion.

Key to continued Internet growth in India and other emerging markets, will be addressing the lack of local language access online, which is currently a high barrier to entry for non-English-speaking populations. India has 22 official languages, more than any other country in the world. In order to bring the next billion Internet users online, these users will need to be able to navigate the Internet in their native languages.

Fortunately, organizations and governments around the world are beginning to address the issue of local language access, with India being a key driver of progress. We are pleased to recognize the leadership of Chief Minister of Rajasthan State, Smt. Vasundhara Raje, for her role in a first-of-its-kind initiative to provide free email addresses in both Hindi and English to Rajasthan's 70 million residents, 90 percent of whom only speak Hindi.

The Chief Minister's administration worked with the Rajasthan-based firm Xgenplus and deployed its email solution RajMail. Residents could sign up and access the web-based email service and smartphone app to get their free email account in the language of their choice.

This initiative gives the government of Rajasthan a more effective way to engage with its citizens directly, and to provide critical information and services. Since its launch in December 2017, more than four million people have signed up for email accounts via RajMail. In recognition of her vision for a linguistically diverse Internet, the ICANN-backed Universal Acceptance Steering Group (UASG) presented the Chief Minister with a Universal Acceptance Thought Leader Award.

The UASG works to drive awareness and adoption of Universal Acceptance (UA), a technical compliance practice that ensures all domain names and email addresses (even those based on non-English scripts) can be used by all Internet-enabled applications, devices, and systems. UA is critical in ensuring that the residents of Rajasthan, as well as others around the world who use email addresses in non-English script are able to experience the full benefits of the Internet.

To learn more about UA or the work of the UASG, please visit


    Adale Kadantsev  22:11 UTC on 05 December 2018

    I find it difficult to find online stores in India from Russia. I am interested in purchasing products, but sales via the Internet from this country is very small.

    Majid Vahedi  13:39 UTC on 14 December 2018

    This is great That means India has 500 million site activists. That's great

    Pavithra Ramesh  00:06 UTC on 26 January 2019

    It's an amazing initiative.

Domain Name System
Internationalized Domain Name ,IDN,"IDNs are domain names that include characters used in the local representation of languages that are not written with the twenty-six letters of the basic Latin alphabet ""a-z"". An IDN can contain Latin letters with diacritical marks, as required by many European languages, or may consist of characters from non-Latin scripts such as Arabic or Chinese. Many languages also use other types of digits than the European ""0-9"". The basic Latin alphabet together with the European-Arabic digits are, for the purpose of domain names, termed ""ASCII characters"" (ASCII = American Standard Code for Information Interchange). These are also included in the broader range of ""Unicode characters"" that provides the basis for IDNs. The ""hostname rule"" requires that all domain names of the type under consideration here are stored in the DNS using only the ASCII characters listed above, with the one further addition of the hyphen ""-"". The Unicode form of an IDN therefore requires special encoding before it is entered into the DNS. The following terminology is used when distinguishing between these forms: A domain name consists of a series of ""labels"" (separated by ""dots""). The ASCII form of an IDN label is termed an ""A-label"". All operations defined in the DNS protocol use A-labels exclusively. The Unicode form, which a user expects to be displayed, is termed a ""U-label"". The difference may be illustrated with the Hindi word for ""test"" — परीका — appearing here as a U-label would (in the Devanagari script). A special form of ""ASCII compatible encoding"" (abbreviated ACE) is applied to this to produce the corresponding A-label: xn--11b5bs1di. A domain name that only includes ASCII letters, digits, and hyphens is termed an ""LDH label"". Although the definitions of A-labels and LDH-labels overlap, a name consisting exclusively of LDH labels, such as"""" is not an IDN."