Highlighting the Differences in Domains
Every once in a while it is interesting to take a closer look at how top-level domains are used to differentiate things from one another. A new ad campaign by TIAA-CREF, a large non-profit US financial services organization, is playing off its status as a “.org”. The August 15, 2007 edition of the New York Times has an article on the $50 million ad campaign. The article did not mention Public Interest Registry (PIR), the registry operator of .ORG, but should have. The campaign is a good example of advertising for the TLD as well.
I would be interested to see other examples of TLDs prominently featured in similar campaigns. Feel free to post examples in the comments below.