New TLD Application

Presented to THE
Internet Corporation for Assigned Names and numbers
New tld applications
4676 Admiralty Way, Suite 330
Marina del Rey, CA 90202

presented by

REGISTRYPRO

Due October 2, 2000, 5:00 P.M. PT

Registry Operator's Proposal

Specific portions of this document are confidential and are governed by the confidentiality restrictions identified in
Section F: Statement of Requested Confidential Treatment of Materials Submitted.

EXECUTIVE SUMMARY

RegistryPro’s mission is to create a reliable, sustainable registry of professionals such as doctors, lawyers and accountants by utilizing concrete registration requirements linked to evidence of professional qualifications.

§ The rationality of this mission as a business concept is derived directly from the increasing levels of uncertainty that consumers experience on the Internet. Internet users presently do not know that the sites they use are trustworthy or have confidence in the originator’s email address.

§ RegistryPro will provide professionals and consumers with a new, more accurate and ordered system by which they might define and find services on the Internet.

§ The .pro TLD will establish secondary domain names tailored to specific professions, which will increase the volume of available domain names and enable the consumer to distinguish among professionals.

§ .pro will:

§ Increase the pool of available domain names;

§ Foster the professionals’ ability to distinguish themselves on the Internet;

§ Foster consumer confidence that the professionals listed with a .pro TLD are credentialed in their field; and

§ Offer enhanced security and protection for trademarks and other professional and consumer rights.

§ Key components of RegistryPro’s business strategy will include:

§ Forming alliances with professional associations and accrediting agencies

§ Deploying a solid technical infrastructure and policies that support open, real time, and consumer friendly registrar services, creating a more competitive environment at the registry level

§ Creating a system that protects domain name holders from unscrupulous activity and system failures

§ Implementing a strategic marketing plan

§ Deploying a targeted, stable roll out, while being geographically accessible and diverse

RegistryPro is a union of partners—Register.com and Virtual Internet — with experience and proven expertise in each of the foregoing categories. The partners are collaborating with Baltimore Technologies, a globally diversified e-commerce security provider. The alliance of these independently successful entities represents a clear opportunity for a new and more user friendly Internet.

TABLE OF CONTENTS

EXECUTIVE SUMMARY.. 2

TABLE OF CONTENTS.. 3

Registry Operator's Proposal 8

I. GENERAL INFORMATION.. 9

D1. The first section of the Registry Operator's Proposal (after the signed copy of this page) should be a listing of the following information about the registry operator. Please key your responses to the designators (D1, D2, D3, etc.) below. 9

D2. The full legal name, principal address, telephone and fax numbers, and e‑mail address of the registry operator. 9

D3. The addresses and telephone and fax numbers of all other business locations of the registry operator. 10

D4. The registry operator's type of business entity (e.g., corporation, partnership, etc.) and law (e.g., Denmark) under which it is organized. 10

D5. URL of registry operator's principal World Wide Web site. 11

D6. Dun & Bradstreet D‑U‑N‑S Number (if any) of registry operator. 11

D7. Number of employees. 11

D8. Registry operator's total revenue (in US dollars) in the last‑ended fiscal year. 12

D9. Full names and positions of (i) all directors, (ii) all officers, (iii) all relevant managers, and (iv) any persons or entities owning five percent or more of registry operator. 13

D10. Name, telephone and fax number, and e‑mail address of person to contact for additional information regarding this proposal. If there are multiple people, please list all their names, telephone and fax numbers, and e‑mail addresses and describe the areas as to which each should be contacted. 23

D11. The full legal name, principal address, telephone and fax numbers, e‑mail address, and Dun & Bradstreet D‑U‑N‑S Number (if any) of all subcontractors identified in item D15.3 below. 24

II. BUSINESS CAPABILITIES AND PLAN.. 26

D12. The second section of the Registry Operator's Proposal (after the "General Information" section) is a description of the registry operator's Business Capabilities and Plan. This section must include a comprehensive, professional‑quality business plan that provides detailed, verified business and financial information about the registry operator. The topics listed below are representative of the type of subjects that will be covered in the Business Capabilities and Plan section of the Registry Operator's Proposal. 26

D13. The Business Capabilities and Plan section should consist of at least the following: 26

D13.1. Detailed description of the registry operator's capabilities. This should describe general capabilities and activities. This description also offers the registry operator an opportunity to demonstrate the extent of its business and managerial expertise in activities relevant to the operation of the proposed registry. The following items should, at a bare minimum, be covered: 26

D13.1.1. Company information. Date of formation, legal status, primary location, size of staff, formal alliances, references, corporate or other structure, ownership structure. 26

D13.1.2. Current business operations. Core capabilities, services offered, products offered, duration of provision of services and products. 27

D13.1.3. Past business operations/entity history. History, date of formation, legal status/type of entity, initial services, duration of provision of services and products. 27

D13.1.4. Registry/database/Internet related experience and activities. Experience with database operation, Internet service provision. 30

D13.1.5. Mission. The registry operator's mission and how it relates to expansion into the registry operation field. 34

D13.1.6. Management. Qualifications and experience of financial and business officers and other relevant employees. Please address/include past experience, resumes, references, biographies. 37

D13.1.7. Staff/employees. Current staff size, demonstrated ability to expand employee base, hiring policy, employee training, space for additional staff. 37

D13.1.8. Commercial general liability insurance. Address/include amount of insurance policy, provider of policy, plans for obtaining additional insurance. 40

D13.2. Business plan for the proposed registry operations. This section should present a comprehensive business plan for the proposed registry operations. In addition to providing basic information concerning the viability of the proposed operations, this section offers the registry operator an opportunity to demonstrate that it has carefully analyzed the financial and operational aspects of the proposal. At a minimum, factors that should be addressed are: 40

D13.2.1. Services to be provided. A full description of the registry services to be provided. 40

D13.2.2. Revenue model. A full description of the revenue model, including rates to be charged for various services. 43

D13.2.3. Market. Market definition, size, demand, accessibility. 45