ÿWPC®  1@€Úaí•” tšóÄkTàþ…c3Ѓ€—ßH½ÎÙì¡OÏíf¨K{ÿJÐS†]Æ%è¶hºˆ…ÿÎl.ñô¢³Ÿc9NE$˜Fú¯ÑÞ´?ú†õ ž›Xw†ÓÑ)À9©øPù³õÍ9‚ŠWyéMš M5ò1_ˆ•¸‹Zi&W~ð í÷Ý×r Û4cc¹NN·@g¢~“£Ê<¥û6Ö0%ÖRÛEQ¬–~ž6w¢Õ:5—!÷ŠaŠª‰ŽuV-)aØg|‘—‚+º€‚J$Qì  ‚Öl–ŒqÒ¯(BÐnÝ~?·ð­¾OL§ ï§À“es–§§©³ˆÓâa½î¿bu”D„¨ýòzøGºˆš,· >1ÂlKµ"%DÔ¤úÛ@¥ùm‹ñ¯ÚCÕüø‰ŽÞž“&£áÜ£KÖ¼°â·{rúü³ùþk|F—CMr#–¶œ2c™äH«¦õ°Ý«2"°[¦8Ò¦ ö*òØ_÷íÓy•¬¾t¼šëÏÄö¿ãÞó¿·r¤îM°PÐ)t+æßâÜ—sñ™S²ÜÅ¢æ68fàUá¯áYµÊýø:Èù,x ¸–nAìØ:A’ߟCçäŒããtï5ØUBü %>ŽD 0”Ò 0bfU.ÈU.ö$n®4 0fâ #!H Ni ^ k w w 4 • m— ô\  `*Times New RomanTTô' ppendix D15 CAMBLER0CAMBLER .   hÿÿ:Default ParaDefault Paragraph FontÔ  ÔÔ  ÔÔ  ÔÔ  ÔT}† ÿÿ:Normal (Web)Normal (Web)Ó  ÓÔ€ÔÔC€#ä2¼A`ArialTTCÔÔ  ÔÔ  ÔÔ  ÔÔ  ÔÔ€XXXÔÔW€ô\  `*Times New RomanTTWÔÓ  Ó#ä2¼A`ArialTT%ä2¼A`ArialTT3|x «ô\  `*Times New RomanTTôôCô\  PŽ6QôPô\  `*Times New RomanTTXXPô\  PŽ6QXP#ä2¼A`ArialTTomanTTw8ä2¼P±ŠQP%ä2¼A`ArialTTomanTTôôJä2¼P±ŠQôP(>ŒÀ$¡¡Ô€Xw2XõôÔÔ€Xw2XXXw2Ô˜HP LaserJet 4M Plus,ð,,,,,ð0”B)ÞÏfA)ps5„ÿU‹ÿÀÀÀÝ ƒ ŒÀ!ÝÔ€Xw2XõôÔÔ€Xw2XXXw2ÔÝ  ÝÔ_ÔÒÜ°ÒÒÜ°ÒÔ_ÔÔ  ÔÔ33fÔò òññAppendix€D15.2.1_HÌññÔ€ôh²õXXw2ÔÔ€ôGoõõôh²ÔÔ_ÔÔ_ÔññÌññPerformanceÔ_Ô€Gains€on€Windows€2000,€Customer€Successes€Build€Momentum€forÐ ° ÐMicrosoft€Site€Server€Commerce€Edition.€Ó =jSÓÌÝ‚ÿÿÿÝÓ  ÓÔ€¿õôGoÔÔ€¿¿ÔÔ  ÔÔ  ÔÝ  ÝÓ €S=jSÓÔ33fÔòŒòREDMOND,€Wash.,€Feb.€15,€2000€„„óŒóó ó€This€weekððs€public€debut€of€Microsoft€Windows€2000€is€likely€to€be€welcome€news€to€theÐ “ã Ðthousands€of€companies€that€have€hitched€their€business€to€the€Internet.€Test€results€just€released€by€Compaq€ComputerÏCorp.€show€that€Windows€2000€Advanced€Server€offers€compelling€business€benefits€when€used€as€the€operating€systemÏplatform€for€an€e„commerce€site€based€on€Microsoft€Site€Server€3.0€Commerce€Edition.Ó ¦€SÓÌCompaqððs€findings€validate€Windows€2000€as€an€ideal€platform€for€building€e„commerce€solutions€around€Site€ServerÏCommerce€Edition,€Microsoftððs€comprehensive€solution€for€engaging€and€transacting€with€customers€and€partners€online.ÏCompaq€conducted€its€analysis€using€a€script€that€mimics€the€online€shopper€experience.€The€script€included€a€dozenÏoperations€typically€performed€during€an€e„commerce€session,€such€as€logging€on,€searching€for€products,€adding€and€deletingÏitems€to€a€shopping€cart€and€checking€out.€The€tests€were€designed€to€measure€the€number€of€Active€Server€Pages€(ASPs)Ïserving€up€dynamic€content€that€can€be€pumped€through€a€simulated€e„commerce€site.ÌTo€assess€the€performance€and€capacity€of€Site€Server€3.0€Commerce€Edition€on€Windows€2000,€Compaq€ran€e„commerceÏscalability€tests€using€one,€two,€four€and€eight€processors€in€a€server.€Kevin€Ô_ÔKeneficÔ_Ô,€a€senior€engineer€in€Compaqððs€enterpriseÏsolutions€and€services€division,€reports€that€the€number€of€ASPs€per€second€increased€237€percent€between€the€single„¼processor€baseline€and€the€identical€scenario€running€on€an€8„way€server.€Ô_ÔKeneficÔ_Ô€says€that€this€inherent€scalability€offersÏcompanies€a€choice€of€two€cost„effective€ways€to€accommodate€growth€on€an€e„commerce€site:€"Customers€can€continue€toÏscale€horizontally€by€adding€smaller,€cheaper€boxes,€or€they€can€scale€vertically€by€adding€processors€within€the€box."€Ì"This€test€result€on€Microsoft€Site€Server€3.0€Commerce€Edition€confirms€the€value€of€Compaq€Ô_ÔProLiantÔ_Ô€8„way€serversÏcombined€with€Microsoft€Windows€2000€for€e„commerce€customers,"€says€Paul€Ô_ÔSantelerÔ_Ô,€vice€president,€Enterprise€Servers,ÏIndustry€Standard€Server€Division,€Compaq€Computer€Corp.€"Customers€looking€to€expand€their€e„commerce€reach€can€do€soÏwith€the€confidence€that€the€commerce€store€they€put€in€place€today€can€scale€to€meet€their€needs€in€the€future."ÌTo€make€it€easy€for€customers€to€move€forward€on€the€new€operating€system€technology,€Microsoft€developed€Service€Pack€3Ïfor€Site€Server€Commerce€Edition,€which€enables€current€Site€Server€customers€to€run€their€applications€on€Windows€2000.ÏCustomers€can€achieve€a€dramatically€better€performance€from€a€Site€Server€Commerce€Edition„based€site€simply€byÏupgrading€to€Windows€2000€and€implementing€this€Service€Pack.€Ìò òMicrosoft€Tests€Confirm€Performance€Gainsó óÐ qÁ ÐMicrosoft€conducted€its€own€battery€of€tests€to€assess€the€performance€of€Site€Server€Commerce€Edition€running€on€WindowsÏNT€4.0€and€Windows€2000,€using€a€real„world€process€called€Transaction€Cost€Analysis€(Ô_ÔTCAÔ_Ô).€The€analysis€found€that€on€aÏdual„processor€Site€Server€3.0€Commerce€Edition€server,€upgrading€from€Windows€NT€4.0€to€the€higher€performance€ofÏWindows€2000€increased€concurrent€shopper€capacity€from€898€shoppers€to€1,350€shoppers€„„€a€51€percent€improvement.€OnÏa€four„processor€Site€Server€Commerce€Edition€server,€the€upgrade€increased€concurrent€shopper€capacity€from€1,111Ïshoppers€to€1,750€shoppers€„„€a€58€percent€gain.€Ì"Compaqððs€and€Microsoftððs€findings€show€that€Windows€2000€will€enable€Microsoft€Ô_ÔSSCEÔ_Ô€customers€to€accommodate€a€largerÏnumber€of€concurrent€shoppers€on€a€given€configuration,"€explains€Ô_ÔRebekkahÔ_Ô€Kumar,€lead€product€manager€for€Site€ServerÏCommerce€Edition€at€Microsoft.€"The€ability€to€deliver€more€capacity€with€fewer€servers€offers€valuable€benefits€to€a€business€inÏterms€of€total€cost€of€ownership€(Ô_ÔTCOÔ_Ô)."ÌBetter€performance€also€has€benefits€beyond€the€infrastructure,€Kumar€adds.€Namely,€end€customers€tend€to€be€more€loyal€to€aÏsite€where€they€enjoy€a€compelling€user€experience.Ìò òÔ_ÔCyberSourceÔ_Ô€Scales€Through€High„Volume€Holiday€Seasonó óÐ õ"E0 ÐThe€boost€that€Site€Server€Commerce€Edition€gains€from€Windows€2000€in€test€labs€is€just€the€latest€event€driving€MicrosoftððsÏplatform€on€a€solid€upward€trajectory€for€e„commerce€deployments.€Key€industry€players€are€also€reporting€e„commerceÏsuccess€stories€and€increased€momentum€for€Site€Server€Commerce€Edition€in€terms€of€customer€adoption.€ÌÔ_ÔCyberSourceÔ_Ô€Corp.,€a€leading€developer€and€provider€of€e„commerce€transaction€services,€notes€that€hundreds€of€todayððsÏcustomers€have€implemented€Ô_ÔCyberSourceÔ_Ô€services€with€a€Microsoft€e„commerce€solution.€Ô_ÔCyberSourceÔ_Ô,€whose€real„timeÏservices€include€credit€card€processing,€tax€calculation,€Internet€fraud€screening,€fulfillment€management,€gift€certificates€andÏpromotional€services,€boasts€more€than€1,200€Internet€merchants€in€26€countries€and€serves€both€the€business„to„businessÏand€business„to„consumer€sectors.€Customers€running€Ô_ÔCyberSourceÔ_Ô€services€on€a€Microsoft€platform€include€suchÏrecognizable€names€as€Ô_ÔAshford.comÔ_Ô,€Ô_ÔBUY.COMÔ_Ô,€Compaq,€Ô_ÔGodivaÔ_Ô€Ô_ÔChocolatierÔ_Ô,€House€of€Blues,€Ô_ÔPetopia.comÔ_Ô,€Ô_ÔProflowersÔ_Ô€Inc.,ÏÔ_ÔShopping.comÔ_Ô€and€Varsity€Books.€Ì"Weððve€seen€a€significant€increase€in€the€number€of€e„commerce€customers€using€a€Microsoft€platform,€especially€among€ourÏtop„tier€customers,"€says€Doug€Ô_ÔIsomÔ_Ô,€product€marketing€manager€at€Ô_ÔCyberSourceÔ_Ô.€"Customers€choose€to€implement€MicrosoftÏÔ_ÔSite€Server€Commerce€Edition€because€itððs€proven€to€be€a€high„performance,€highly€scalable€and€reliable€solution.€In€addition,Ïitððs€an€easy€platform€to€develop€to,€it€comes€with€a€complete€set€of€tools€and€itððs€designed€for€ease€of€integration€with€value„¼added€services€like€those€we€provide€at€CyberSource."€Ð  .[)B ÐThe€total€number€of€transactions€processed€by€CyberSource€during€the€fourth€quarter€of€1999€rose€to€a€record€21.7€million€„„€aÏ439€percent€increase€over€its€fourth„quarter€1998€transaction€volume€and€an€84€percent€increase€over€the€number€of€transactions€processed€in€the€third€quarter€of€1999.€To€place€these€numbers€in€even€clearer€perspective,€CyberSource€processed€two€and€a€half€times€the€number€of€transactions€in€the€final€quarter€of€1999€that€it€processed€in€all€four€quarters€of€1998€combined.€Ì"Weððre€geared€toward€high„volume€merchants€with€mission„critical€sites,"€says€William€Donahoo,€vice€president€of€marketing€at€CyberSource.€"The€scalability€built€into€the€architecture€of€Site€Server€Commerce€Edition€and€CyberSource€transaction€services€allowed€our€customers€who€are€running€on€a€Microsoft€platform€to€pump€through€a€high€volume€of€transactions."Ìò òE„Commerce€Customers€Line€Up€Behind€Site€Server€Commerce€Editionó óÌSite€Server€Commerce€Edition€has€shown€tremendous€momentum€among€e„commerce€businesses€and€top€shopping€sites.€Several€surveys€from€Netcraft,€an€independent€research€organization,€show€that:€ÌÝ‚ÿÝÝ  ÝÓ8.ÿÿÜ4Œ ä <”ìDœôL¤ü!8Óà0..àà0..àà..àÔ€ôôôÔÓ {Ô¦ÓÔC€%ä2¼A`ArialTTCÔð"ðà..àÔ€ÔÓ ¦ÓÔC€#ä2¼A`ArialTTCÔSite€Server€Commerce€Edition€powers€70%€of€commerce€server€sites€in€Shop.org's€top€100€shopping€sites,€while€its€closest€competitor€has€only€15%.€Ìà0..àà0..àà..àÔ€ôôôÔÓ {Ô¦ÓÔC€%ä2¼A`ArialTTCÔð"ðà..àÔ€ÔÓ ¦ÓÔC€#ä2¼A`ArialTTCÔ82%€of€commerce€server€sites€in€Ziff„Davis/Interactive€Week's€top€500€Web€sites€use€Site€Server€Commerce€Edition,€compared€to€8%€who€use€its€closest€competitor.€Ìà0..àà0..àà..àÔ€ôôôÔÓ {Ô¦ÓÔC€%ä2¼A`ArialTTCÔð"ðà..àÔ€ÔÓ ¦ÓÔC€#ä2¼A`ArialTTCÔAn€October€1999€Netcraft€survey€of€sites€using€SSL€(Secure€Sockets€Layer)€security€certificates€shows€that€73%€of€sites€using€commerce€servers€use€Site€Server€Commerce€Edition€to€power€their€e„commerce€solutions,€while€10%€use€its€closest€competitor.ÌÝ‚ÿÝÓ  ÓÔ€ÔÔC€#ä2¼A`ArialTTCÔÔ  ÔÔ  ÔÝ  ÝÓ5+ÿÿ Ü4Œ ä <”ìDœôL¤ü!5ÓThese€surveys€demonstrate€that€Site€Server€Commerce€Edition€is€not€only€widely€adopted,€but€more€of€the€successful€sites€using€commerce€servers€today€use€Microsoft€Site€Server€Commerce€Edition€than€any€other€commerce€server.Ìò òBuilding€on€the€Windows€DNA€Platformó óÌSite€Server€Commerce€Edition€is€part€of€Windows€DNA,€Microsoftððs€platform€for€developing€and€deploying€business€applications€using€Web€technologies.€Windows€DNA€provides€a€platform,€with€Windows€2000€at€its€core,€that€enables€corporate€developers€and€ISVs€to€build€secure,€reliable€and€scalable€e„commerce€infrastructures;€to€develop€Web€applications€that€deliver€solutions€which€integrate€with€legacy€applications€and€with€their€suppliers€and€customers.€ÌWindows€DNA€is€recognized€as€a€leading€platform€on€the€Internet€today.€According€to€Netcraft,€a€quarter€of€all€sites€on€the€Internet€now€run€on€Microsoftððs€platform€„„€more€than€run€on€Sun€Microsystemsðð€Solaris€platform.€Microsoftððs€e„commerce€position€is€even€stronger€among€heavily€transactional€sites.€A€majority€of€the€Media€Metrix€top€100€shopping€sites€run€on€a€Microsoft€platform.€ÌSite€Server€Commerce€Edition€is€a€key€component€of€Windows€DNA€along€with€Windows€NT€and€Windows€2000,€Microsoftððs€SQL€ServeròòTMóó€database,€Microsoft€SNA€Server€and€Microsoft€Visual€Studio.€Microsoft€Commerce€Server€2000€„„€the€next€generation€of€Site€Server€Commerce€Edition€„„€will€also€join€the€Windows€DNA€family€when€it€is€released€later€this€year.€Commerce€Server€2000€is€designed€to€simplify€the€process€of€building€sophisticated,€customer„centric€Internet€and€extranet€selling€sites.€Ì"Commerce€Server€2000€will€offer€business€managers€easier€and€more€effective€ways€to€control€and€manage€their€online€business€by€giving€them€the€tools€they€need€to€know€their€customers,€understand€how€customers€interface€with€the€site€and€the€effectiveness€of€their€marketing€programs,€and€determine€the€best€way€to€reach€and€attract€customers,"€explains€Kumar.€"By€enabling€a€deeper€level€of€personalization,€Commerce€Server€2000€will€help€make€e„commerce€sites€more€relevant€to€users€over€time€and€help€build€loyalty€in€the€customer€base."ÌKumar€adds€that€Commerce€Server€2000€will€provide€a€more€scalable,€high„performance€and€robust€e„commerce€foundation€by€fully€leveraging€Windows€2000,€SQL€Server€and€other€Windows€DNA€2000€technologies.€Industry€leaders€that€Microsoft€partners€with€will€help€deliver€complete€customer€solutions€are€enthusiastic€about€the€direction€charted€by€Commerce€Server€2000,€Windows€2000€and€other€key€technologies€for€enabling€Internet€business.Ì"Site€Server€Commerce€Edition€on€Windows€2000€is€an€even€better€platform€for€building€e„commerce€solutions€than€Site€Server€Commerce€Edition€on€Windows€NT€4.0,"€says€Kenefic€of€Compaq.€"And€when€Microsoft€comes€out€with€Commerce€Server€2000€later€this€year,€thatððs€going€to€improve€the€picture€even€more."€Ó  ÓÓ €SÓÌÝ‚ÿÝÝ  ÝÔ€XXXÔÓ 1[SÓÔW€ô\  `*Times New RomanTTWÔ