REGISTER COM INC
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Filing Type: |
S-1/A |
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Description: |
Registration Statement |
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Filing Date: |
Mar 2, 2000 |
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Period End: |
N/A |
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Primary Exchange: |
NASDAQ - National Market
System |
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Ticker: |
RCOM |
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Table of Contents
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As filed with the Securities and Exchange
Commission on March 2, 2000.
Registration No.
333-93533
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--------------------------------------------------------------------------------
SECURITIES AND EXCHANGE
COMMISSION
Washington, D.C.
20549
---------------
Amendment
No. 5 to
FORM S-1
REGISTRATION
STATEMENT
UNDER
THE SECURITIES ACT
OF 1933
---------------
Register.com, Inc.
(Exact name of registrant as
specified in its charter)
Delaware 7379 11-3239091
(State
or other jurisdiction of (Primary
standard industrial (I.R.S.
employer
incorporation
or organization) classification code
number) identification number)
---------------
575 Eighth Avenue,
11th Floor
New York, NY
10018
Telephone: (212)
798-9100
(Address,
including zip code, and telephone number, including area code, of
registrant's principal
executive offices)
---------------
Richard D.
Forman
President and Chief
Executive Officer
Register.com,
Inc.
575 Eighth Avenue,
11th Floor
New York, NY
10018
Telephone: (212)
798-9100
(Name,
address, including zip code, and telephone number, including area code
of agent for service)
---------------
Copies to:
Alexander D. Lynch, Esq. Stacy J. Kanter, Esq.
Scott L. Kaufman, Esq. Skadden, Arps, Slate, Meagher &
Flom LLP
Brobeck,
Phleger & Harrison LLP
Four Times Square
1633 Broadway, 47th Floor New York, NY 10036
New York, NY 10019 (212) 735-3000
(212) 581-1600
---------------
Approximate date of commencement of
proposed sale to the public: As soon
as
practicable after the effective date of this Registration Statement.
If any of the securities being registered
on this Form are to be offered
on a
delayed or continuous basis pursuant to Rule 415 under the Securities Act
of
1933, check the following box. / /
If this Form is filed to register
additional securities for an offering
pursuant
to Rule 462(b) under the Securities Act, check the following box and
list
the Securities Act registration statement number of the earlier effective
registration
statement for the same offering. / / ________
If this Form is a post-effective amendment
filed pursuant to Rule 462(c)
under
the Securities Act, check the following box and list the Securities Act
registration
statement number of the earlier effective registration statement
for
the same offering. / / ________
If this Form is a post-effective
amendment filed pursuant to Rule 462(d)
under
the Securities Act, check the following box and list the Securities Act
registration
statement number of the earlier effective registration statement
for
the same offering. / / ________
If delivery of the prospectus is expected
to be made pursuant to Rule 434,
check
the following box. / /
---------------
CALCULATION OF
REGISTRATION FEE
===============================================================================================================
Proposed Maximum Proposed
Maximum
Title of Each Class of Amount to be Offering
Aggregate Amount of
Securities to be Registered Registered(1) Price Per Share (2)
Offering Price (2)
Registration Fee
----------------------------------------------------------------------------------------------------------------
Common
stock, par value $0.0001
per share .................... 5,750,000 $ 21.00
$120,750,000 $ 31,878(3)
===============================================================================================================
-----------
(1)
Includes 750,000 shares of common stock to cover the over-allotment option
granted to the underwriters.
(2)
Estimated solely for purposes of calculating the registration fee in
accordance with Rule 457(a).
(3)
Previously paid.
---------------
The Registrant hereby amends this
registration statement on such date or
dates
as may be necessary to delay its effective date until the Registrant
shall
file a further amendment which specifically states that this registration
statement
shall thereafter become effective in accordance with Section 8(a) of
the
Securities Act of 1933 or until the registration statement shall become
effective
on such date as the Securities and Exchange Commission, acting
pursuant
to said Section 8(a), may determine.
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
The
information in this preliminary prospectus is not complete and may be
changed.
We may not sell these securities until the registration statement
filed
with the Securities and Exchange Commission is effective. This
preliminary
prospectus is not an offer to sell and is not soliciting an offer
to
buy these securities in any jurisdiction where the offer or sale is not
permitted.
Subject
to Completion, Dated March 2, 2000
[GRAPHIC
OMITTED]
--------------------------------------------------------------------------------
Register.com, Inc.
5,000,000 Shares
Common Stock
--------------------------------------------------------------------------------
This is an initial public offering of common
stock of Register.com, Inc. We
anticipate that the initial public
offering price will be between $19.00 and
$21.00 per share.
We have applied to have our common stock
approved for quotation on The Nasdaq
National Market under the symbol
"RCOM."
Investing in our common stock involves risks.
See "Risk Factors" beginning on
page 8.
NEITHER THE SECURITIES AND EXCHANGE
COMMISSION NOR ANY STATE SECURITIES
COMMISSION HAS APPROVED OR DISAPPROVED OF
THESE SECURITIES OR DETERMINED OR
PASSED UPON THE ADEQUACY OR ACCURACY OF THIS
PROSPECTUS. ANY REPRESENTATION TO
THE CONTRARY IS A CRIMINAL OFFENSE.
Per Share Total
----------- --------
Public offering price $ $
Underwriting discounts and commissions $ $
Proceeds, before expenses, to
Register.com $ $
Proceeds, before expenses, to selling
stockholders $ $
The underwriters have the right to purchase
up to an additional 750,000 shares
from us and the selling stockholders at the
public offering price within 30
days from the date of this prospectus to
cover over-allotments. We will not
receive any of the proceeds from the sale of
shares by the selling
stockholders.
Deutsche Banc Alex. Brown Thomas Weisel
Partners LLC
Legg Mason Wood Walker
Incorporated
Wit
SoundView
The date of this prospectus is , 2000.
[Inside
Front Cover]
Internet
screen shot of Register.com home page.
"Value-Added
Products and Services" above six button links for online products
and
services featured on the Register.com website.
"Co-Branded
Websites" above the register.com and Net Objects logo taken from a
co-branded
website.
PROSPECTUS
SUMMARY
You should read the following summary
together with the more detailed
information
regarding our company and the common stock we are selling in this
offering,
including the risk factors and our financial statements and related
notes,
included elsewhere in this prospectus.
Register.com,
Inc.
Our
Business
We are a provider of Internet domain name
registration services worldwide.
Domain
names, such as mybrand.com, are the equivalent of addresses on the
Internet
and are registered through companies known as registrars. Domain names
serve
as part of the infrastructure for Internet communications and registering
a
domain name is one of the first steps for individuals and businesses seeking
to
establish an online identity. We believe that we offer a quick and
user-friendly
registration process and responsive and reliable customer
support.
We also offer a suite of value-added products and services targeted to
assist
our customers in developing and maintaining their online identities,
including:
Products and Services Products and Services
Provided by Us Provided by Others
o domain name forwarding, which o email
allows customers to link their new
domain names to their existing
websites
o real-time domain name management, o maintaining, storing and connecting
which allows customers to view websites to the Internet,
also
online and change, on an known as web hosting
instantaneous basis, domain name
information o website-creation tools
Our
goal is to become a one-stop resource through which our customers will
establish,
maintain and enhance their presence on the Internet.
In June 1999, we became the first
registrar other than Network Solutions,
Inc.
to register domain names in the .com, .net and .org domains directly on
behalf
of customers. For the three months ended December 31, 1999, we
registered
approximately 308,000 domain names in these domains, representing an
increase
of 94% over the approximately 159,000 domain names we registered in
these
domains for the three months ended September 30, 1999.
We face a number of risks that you should
consider before you decide to
buy
our common stock. These risks include, among other things, that we have
never
been profitable and anticipate incurring additional losses in the
foreseeable
future, that our accumulated losses totaled $12.2 million as of
December
31, 1999 and that, following the consummation of the offering, our
existing
stockholders will hold approximately 84% of our outstanding common
stock
and will be able to control the election of directors and all other
matters
requiring stockholder approval. In addition, we face substantial
competition
from Network Solutions in particular and in the industry in
general.
Based on its press release dated February 10, 2000,
3
Network
Solutions registered 1.6 million net new registrations in the .com,
.net
and .org domains for the three months ended December 31, 1999,
representing
approximately 71% of new registrations in these domains for the
period.
As of February 26, 2000, Network Solutions and 27 other registrars, not
including
us, were registering domain names in these domains. An additional 62
registrars
have been accredited to register but are not yet registering domain
names,
and 18 registrars have qualified to register domain names but have not
yet
signed the agreements required for registering domain names, in the .com,
.net
and .org domains.
We derive our revenues from domain name
registration fees, online products
and
services and advertising. Our net revenues increased 137% from $2.2 million
for
the three months ended September 30, 1999 to $5.2 million for the three
months
ended December 31, 1999. Our cost of revenues increased 51% from $1.1
million
for the three months ended September 30, 1999 to $1.7 million for the
three
months ended December 31, 1999. Our net loss decreased 61% from $2.5
million
for the three months ended September 30, 1999 to $1.0 million for the
three
months ended December 31, 1999.
Market
Opportunity
As a result of the growth of the Internet
and the introduction of
competition
into the domain name registration industry, we believe there is
great
potential for growth in the market for domain name registrations. We also
believe
that this growth will be driven by individuals' and businesses' desire
for
an online identity and brand, as well as the need to promote products,
services
and events. We estimate that growth in global domain name
registrations
will accelerate over the next few years from approximately 11
million
domain names registered through September 30, 1999 to approximately 140
million
domain names by the end of 2003, based on our internal calculations.
Our
Solution
Registration Services. Our core expertise
is providing domain name
registration
services. Domain names are generally classified according to
industry
custom either as "generic" for the .com, .net, .org, .gov, .edu and
.mil
domains or as "country code" if they are associated with a particular
country.
In addition, the domain name system is organized according to industry
custom
by levels so that, for example, in the domain name mybrand.com, .com is
the
top level domain and mybrand is the second level domain. We register domain
names
in the .com, .net and .org generic domains and are able to register
domain
names in over 140 country code domains, of which 26 may currently be
registered
directly through our www.register.com website.
In addition, through a dedicated team of
account managers, our Corporate
Services
department which targets the needs of corporate customers provides
domain
name registration and other services, such as multiple domain name
registrations
and international brand protection.
Online Products and Services. We have
assembled a suite of targeted
products
and services to assist our customers with their online identities,
including
email, web hosting and real-time domain management.
Customer Service. Our customer support
group seeks to provide dependable
and
timely resolution of customer inquiries, 24 hours per day, seven days per
week.
We manage and respond to customer inquiries through our internally
developed
Internet-based customer care tracking system. We have teams of
customer
service representatives who specialize in key aspects of our business,
and
who are informed about our products, services and technology through our
ongoing
training.
Distribution. We believe that our direct
and indirect distribution
channels
enable us to reach a broad range of potential customers with products
and
services targeted to their needs and to increase our exposure across the
market.
We provide our products and services
4
directly
to our customers through our www.register.com website as well as
through
our Corporate Services department. We also offer domain name
registration
services indirectly through our network of co-brand and private
label
websites, which include Internet service providers, also known as ISPs,
web-hosting
companies and other companies whose websites may appeal to our
target
customers. A co-brand network participant offers our domain name
registration
services through a website similar in appearance to our
www.register.com
website, but branded with the participant's and our logos. A
customer
typically accesses a co-brand website through the participant's home
page.
A co-brand website also typically provides links back to the
participant's
website to facilitate the sale of products and services by the
participant.
A private label network participant offers our domain name
registration
and other services through a website of its own design but the
actual
domain name registrations are processed through our systems. Private
label
websites may also include the language "powered by register.com."
Our
Strategy
Our objectives are to continue to
increase our share of domain name
registrations,
to differentiate our products and services and to develop
long-term
relationships with our customers by helping them to establish,
maintain
and enhance their online presence. Our key strategies for achieving
these
objectives include:
o introducing new products and services,
including the following that we
anticipate introducing this year:
o billing consolidation for
registrants with multiple domain names
o account masking, to allow the
domain name registrant to remain
anonymous
o a service designed to monitor
usage of our customer's trademarks
on the Internet
o enhancing awareness of our brand;
o extending our distribution channels;
o expanding our Corporate Services
department;
o pursuing strategic acquisitions;
o offering names in additional domains;
and
o expanding internationally.
Our
History
We were founded by Richard D. Forman,
Peter A. Forman and Dan B. Levine as
Forman
Interactive Corp., a New York corporation, on November 23, 1994. Forman
Interactive
merged with and into Register.com, Inc., a Delaware corporation, on
June
23, 1999. Our principal executive offices are located at 575 Eighth
Avenue,
11th Floor, New York, New York 10018. Our telephone number at that
location
is (212) 798-9100. References in this prospectus to "Register.com,"
"we,"
"our" and "us" refer to Register.com, Inc. and Forman
Interactive.
--------------------
We maintain a corporate website at
www.register.com. The contents of our
website
are not part of this prospectus.
5
The Offering
Common
stock offered by Register.com ...................... 5,000,000 shares
Common
stock to be outstanding after the offering ......... 30,759,380 shares
Use
of proceeds ........................................... We plan to use the proceeds from
this
offering for marketing, capital
expenditures, working capital,
acquisitions, investments and general
corporate purposes. Please see "Use
of
Proceeds."
Proposed
Nasdaq National Market symbol .................... RCOM
The foregoing information is based on the
shares outstanding as of
December
31, 1999. The total number of shares of common stock that we assume
will
be outstanding after the offering excludes:
o 1,750 shares of common stock issued upon
the exercise of stock options
between January 1, 2000 and February 28,
2000.
o 4,353,286 shares of common stock issuable
upon the exercise of stock
options outstanding as of February 28,
2000, with a weighted average
exercise price of $7.50 per share;
o 594,396 shares of common stock issuable
upon exercise of stock options
outstanding as of February 28, 2000, with
an exercise price equal to the
initial public offering price of our
common stock;
o 4,185,568 shares of common stock
available for issuance under our stock
option plans for options not yet granted;
o 350,000 shares reserved for issuance
under our employee stock purchase
plan; and
o 6,155,675 shares of common stock issuable
upon exercise of outstanding
warrants with a weighted average
exercise price of $1.50 per share.
Unless otherwise noted, the information
in this prospectus assumes:
o the conversion of each outstanding share
of our preferred stock into one
share of our common stock upon the
consummation of this offering; and
o no exercise of the underwriters'
over-allotment option.
All share numbers in this prospectus have
been adjusted to reflect
3.5-for-1
stock splits of our common stock and preferred stock effected in
January
2000 as stock dividends.
6
Our Summary
Financial Data
The following table summarizes financial
data for our business. You should
read
the summary financial data in conjunction with "Management's Discussion
and
Analysis of Financial Condition and Results of Operations" and our
financial
statements and the notes to those financial statements included
elsewhere
in this prospectus. The pro forma basic and diluted net loss per
share
data give effect to the conversion of our Exchangeable Preferred Stock
and
Series A Convertible Preferred Stock at the date of original issuance.
Year Ended December 31,
----------------------------------------------------------------------------------------
1995 1996
1997 1998 1999
--------------
----------------
-------------- ---------------- ----------------
Statement
of Operations Data:
Net revenues ..................... $
87,696 $ 868,018 $ 713,263 $
1,319,359 $ 9,644,552
Gross profit ..................... 75,297 525,878
521,724 858,207 6,562,053
Operating expenses:
Sales and marketing ............ 166,330 935,495
366,975 863,720 7,149,693
Research and development ....... 102,901 390,814
71,471 276,687 1,767,158
General and administrative
(exclusive of non-cash
compensation ) ................ 94,704 743,609
263,017 795,425 2,380,190
Non-cash compensation .......... -- --
-- 149,682 4,929,200
---------- ------------ ----------
------------ ------------
Total operating expenses ...... 363,935 2,069,918
701,463 2,085,514 16,226,241
Net loss ......................... $ (288,638) $ (1,714,076) $ (205,526) $ (1,160,748) $
(8,776,918)
==========
============
========== ============ ============
Basic and diluted net loss per
share .......................... $
(0.07) $ (0.26) $ (0.02) $
(0.07) $ (0.46)
==========
============
========== ============ ============
Weighted average common
shares used in basic and
diluted net loss per share ..... 4,429,859 6,633,905
8,884,709 15,697,013 19,117,027
==========
============
========== ============ ============
Pro forma basic and diluted net
loss per share .................
$ (0.40)
============
Weighted average shares used
in pro forma basic and
diluted net loss per share .....
22,112,252
============
The following table is a summary of our
balance sheet at December 31,
1999.
The pro forma data give effect to the conversion of each outstanding
share
of preferred stock into one share of common stock and the pro forma as
adjusted
data reflect the sale of 5,000,000 shares of common stock offered
hereby
at an assumed initial public offering price of $20.00 per share, after
deducting
underwriting discounts and commissions and estimated offering
expenses
payable by us.
December 31, 1999
-----------------------------------------------
Pro Forma
Actual Pro Forma As Adjusted
-------------- -------------- ---------------
Balance
Sheet Data:
Cash and cash equivalents ......... $40,944,122 $40,944,122
$132,744,122
Working capital ................... 29,813,357 29,813,357
121,613,357
Total assets ...................... 68,336,046 68,336,046
159,746,046
Total deferred revenue ............ 32,101,232 32,101,232
32,101,232
Total liabilities ................. 46,423,191 46,423,191
46,033,191
Stockholders' equity .............. 21,912,855 21,912,855
113,712,855
7
RISK FACTORS
Any investment in our common stock
involves a high degree of risk. You
should
consider carefully the risks described below, together with the other
information
contained in this prospectus, before you decide to buy our common
stock.
If any of the following events actually occurs, our business, financial
condition
and results of operations may suffer materially. As a result, the
market
price of our common stock could decline, and you could lose all or part
of
your investment in our common stock.
Risks Related to Our Industry
and Our Business
We
have a limited operating history as a domain name registrar and expect to
encounter
difficulties faced by early-stage companies.
We only recently entered the domain name
registration industry. In
February
1998, we began providing a consumer interface for registering domain
names
in the .com, .net and .org domains and in country code domains by
forwarding
the information we gathered from the consumer to Network Solutions
or
the applicable country code registrars or registries. In June 1999, we began
to
compete directly with Network Solutions for registrations in the .com, .net
and
.org domains. Accordingly, we have only a limited operating history as a
domain
name registrar upon which our current business and prospects can be
evaluated,
and our operating results, since June 1999, are not comparable to
our
results for prior periods. As a company operating in a newly competitive
and
rapidly evolving industry, we face risks and uncertainties relating to our
ability
to implement our business plan successfully. We cannot assure you that
we
will adequately address these risks and uncertainties or that our business
plan
will be successful.
We
have a history of losses and expect losses to continue for the foreseeable
future.
We have never been profitable. We
incurred net losses of approximately
$1.2
million for the year ended December 31, 1998 and $8.8 million for the year
ended
December 31, 1999. As of December 31, 1999, our accumulated losses
totaled
$12.2 million. We anticipate that our operating expenses will increase
substantially
in the foreseeable future as we develop new products and
services,
increase our sales and marketing operations, develop new distribution
channels
and strategic relationships, improve our operational and financial
systems
and broaden our customer service capabilities. Accordingly, although we
had
positive cash flow from operations for 1999, we expect to incur additional
losses
for the foreseeable future, primarily due to an increase in our
marketing
expenses to build our brand, which we expect to exceed $25.0 million
in
2000, and our capital expenditures, which we expect to exceed $10.0 million
in
2000. These losses are expected to increase significantly from current
levels,
which in turn will increase our accumulated losses. We cannot assure
you
that we will become profitable or, if we become profitable, that we will be
able
to sustain or increase our profitability in the future.
Our
earnings will decrease because of stock-based compensation that we have
incurred.
Non-cash compensation expenses are
related to grants of common stock,
stock
options and warrants made to employees, directors, consultants and
vendors.
In 1999, we recorded a $4.9 million non-cash compensation charge.
Based
principally on grants of common stock, stock options and warrants made to
date,
we will record approximately $6.4 million of non-cash compensation
through
2003 as follows: $2.2 million in 2000, $1.8 million in each of 2001 and
2002
and $639,000 in 2003. These charges will reduce our earnings in future
periods.
8
We
cannot predict with any certainty the effect that new governmental and
regulatory
policies, or industry reactions to those policies, will have on our
business.
Before April 1999, the domain name
registration system for the .com, .net
and
.org domains was managed by Network Solutions pursuant to a cooperative
agreement
with the U.S. government. In November 1998, the Department of
Commerce
recognized the Internet Corporation for Assigned Names and Numbers,
commonly
known as ICANN, to oversee key aspects of the Internet domain name
registration
system. We cannot assure you that any future measures adopted by
the
Department of Commerce or ICANN will benefit us or that they will not
materially
harm our business, financial condition and results of operations. In
addition,
we continue to face the risks that:
o the U.S. government may, for any reason,
reassess its decision to
introduce competition into, or ICANN's
role in overseeing, the domain name
registration market;
o the Internet community may become
dissatisfied with ICANN and refuse to
recognize its authority or support its
policies, which could create
instability in the domain name
registration system; and
o ICANN may attempt to impose additional
fees on registrars if it fails to
obtain funding sufficient to run its
operations.
We
may not be able to maintain or improve our competitive position because of
strong
competition from Network Solutions.
Network Solutions' authorization by the
U.S. government to act as the sole
domain
name registrar prior to April 1999 in the .com, .net and .org domains
gives
it a significant competitive advantage in the domain name registration
industry.
Before the recent introduction of
competition into the domain name
registration
industry, Network Solutions was the sole entity authorized by the
U.S.
government to serve as the registrar for domain names in the .com, .net
and
.org domains. This position allowed Network Solutions to develop a
substantial
customer base, which gives it advantages in securing customer
renewals
and in developing and marketing ancillary products and services. We
face
significant competition from Network Solutions as we seek to increase our
overall
share of the market for domain name registration services, and we
cannot
assure you that we will be able to maintain or improve our competitive
position.
Based on its press release dated February 10, 2000, Network Solutions
registered
1.6 million net new registrations in the .com, .net and .org domains
for
the three months ended December 31, 1999, representing approximately 71% of
all
new registrations for the period. For a more detailed discussion of the
introduction
of competition into the domain name registration services
industry,
see "Business--
Administration
of the Internet; Government Regulation and Legal Uncertainties."
Network Solutions' exclusive control over
the registry for the .com, .net
and
.org domains has given it an advantage over all competitive registrars.
The Internet domain name registration
system is composed of two principal
functions:
registry and registrar. Registries maintain the database that
contain
names registered within the top level domains and their corresponding
Internet
protocol addresses. Registrars act as intermediaries between the
registry
and individuals and businesses, referred to as registrants, seeking to
register
domain names. The agreements among Network Solutions, ICANN and the
U.S.
Department of Commerce have given Network Solutions the exclusive right to
operate
and maintain the registry for the .com, .net and .org domains at least
until
November 30, 2003. Registrars other than Network Solutions are known in
the
industry as "competitive registrars." As the exclusive registry for
these
domains,
Network Solutions receives from us, and every other competitive
registrar,
$6 per domain name per year. Although registry fees
9
may
not be used directly to fund Network Solutions' registrar business, the
substantial
net revenues from these fees, and the certainty of receiving them,
provide
Network Solutions significant advantages over any competitive
registrar.
If Network Solutions sells the registry
for the .com, .net and .org
domains
and uses the proceeds to fund its registrar business or related product
and
service offerings, it will have a substantial competitive advantage over
all
competitive registrars.
The agreements among Network Solutions,
ICANN and the U.S. Department of
Commerce
provide that if Network Solutions separates its registry and registrar
operations
by May 9, 2001 and sells the registry assets to a third party, the
term
of exclusivity for the third party extends for an additional four years to
November
30, 2007. If a sale of the registry occurs, Network Solutions could
use
the proceeds of the sale, which we believe would be substantial, to fund
its
registration operations and related product and service offerings. We
believe
that the use of these proceeds to finance Network Solutions' registrar
business
could have a material adverse effect on our business, financial
condition
and results of operations.
We
also face competition from other competitive registrars and others in the
domain
name registration industry and expect this competition to intensify.
Competition in the domain name registration
services industry will
intensify
as the number of entrants into the market increases.
When we began providing online domain
name registrations in the .com, .net
and
.org domains in June 1999, we were one of only five testbed competitive
registrars
accredited by ICANN to interface with the Shared Registration
System.
The Shared Registration System was designed to allow registrars to
interface
directly with Network Solutions' registry for domain names. The
testbed
period ended on November 30, 1999. As of February 26, 2000, ICANN had
accredited
91 competitive registrars, including us, to register domain names in
the
.com, .net and .org domains. As of February 26, 2000, 27 of these
competitive
registrars were registering domain names, and the other 62, while
accredited,
had not begun registering domain names, in the .com, .net and .org
domains.
An additional 18 companies have qualified for accreditation but have
yet
to sign the agreements required by ICANN and Network Solutions. We face
substantial
competition from competitive registrars and others in that:
o many accredited registrars that are not
currently registering domain
names may begin to do so in the near
future;
o companies that are not accredited
registrars may offer domain name
registrations through a competing
accredited registrar's system; and
o ICANN may accredit new registrars to
register domain names in the .com,
.net and .org domains.
We face competition from other
competitive registrars and others in the
domain
name registration industry who may have longer operating histories,
greater
name recognition or greater resources.
Our competitors in the domain name
registration industry include companies
with
strong brand recognition and Internet industry experience, such as major
telecommunications
firms, cable companies, ISPs, web-hosting providers,
Internet
portals, systems integrators, consulting firms and other registrars.
Many
of these companies also possess core capabilities to deliver ancillary
services,
such as customer service, billing services and network management.
Our
market position could be harmed by any of these existing or future
competitors,
some of which may have longer operating histories, greater name
recognition
and greater financial, technical, marketing, distribution and other
resources
than we do. Also, as a result of increased competition, our
period-over-period
growth rates may decline.
10
Our
ability to register domain names in the .com, .net and .org domains depends
upon
the continued availability and functionality of the Shared Registration
System.
The success of our business as a
competitive registrar depends upon the
continued
availability and functionality of the Shared Registration System,
which
is maintained by Network Solutions, and its ability to adapt to an
expanding
market for domain name registrations. As of February 26, 2000, there
were
29 registrars, including us and Network Solutions, registering domain
names
through the Shared Registration System. The 62 other accredited
registrars
and the 18 registrars that have qualified for accreditation but not
yet
signed the requisite agreements may begin using the system at any time.
Because
the Shared Registration System has been in general use only since April
1999,
we cannot assure you that it will be able to handle the growing traffic
generated
by large numbers of registrars or registrations. Our ability to
provide
domain name registration services in the
.com,
.net and .org domains would be materially harmed by any failure of the
Shared
Registration System to accommodate our registration needs.
Our
business will be materially harmed if in the future the administration and
operation
of the Internet no longer relies upon the existing domain name
system.
The Internet is expected to continue to
develop at a rapid rate. This
development
may include changes in the administration or operation of the
Internet,
which could include the creation and institution of alternate systems
for
directing Internet traffic without the use of the existing domain name
system.
While we are not aware of any alternative systems currently in use or
being
developed, widespread acceptance of any alternative systems would
eliminate
the need to register a domain name to establish an online presence
and
could materially adversely affect our business, financial condition and
results
of operations.
Competition
in the domain name registration industry could force us to reduce
our
prices for our products and services and would negatively impact our
results
of operations.
Since competition in the domain name
registration industry is in its early
stages,
we cannot assure you that we will not be required, by market factors or
otherwise,
to reduce, perhaps significantly, the prices we charge for our
domain
name registration and related products and services. Further, some of
our
competitors are offering domain name registrations for free and derive
their
revenues from other sources. Reducing the prices we charge for domain
name
registration services in order to remain competitive could materially
adversely
affect our results of operations.
If
our customers do not renew their domain name registrations through us, and
we
fail to replace their business or develop alternative sources of revenue,
our
business, financial condition and results of operations would be materially
adversely
affected.
The growth of our business depends in
part on our customers' renewal of
their
domain name registrations through us. Having only recently become an
accredited
registrar, we do not have any actual experience with registration
renewals.
If our customers decide, for any reason, not to renew their
registrations
through us, our business, financial condition and results of
operations
would be materially adversely affected.
If
we fail to become accredited to offer domain names in additional generic top
level
domains that may be introduced, or our customers turn to other registrars
for
these registration needs, our business, financial condition and results of
operations
would be materially adversely affected.
ICANN or another approving entity may
introduce new generic top level
domains,
such as .web, .firm and .store. We cannot assure you that, if
introduced,
we will be accredited to offer
11
registrations
in these domains or that customers will rely on us to provide
registration
services within any new generic top level domains. Our business,
financial
condition and results of operations would be materially adversely
affected
if substantial numbers of our customers turn to other registrars for
these
registration needs.
Our
ability to register domain names in the .com, .net and .org domains depends
upon
our continued accreditation by ICANN.
We need to be an ICANN-accredited
registrar in order to register domain
names
in the .com, .net and .org domains. Our current ICANN accreditation
agreement
expires on April 26, 2000. While we anticipate that ICANN will renew
this
agreement, we cannot assure you that it will do so. If ICANN does not
renew
our accreditation, our business, financial condition and results of
operations
would be materially adversely affected.
If
our customers do not find our expanded product and service offerings
appealing,
among other things, we may remain dependent on domain name
registrations
as a primary source of revenue and our net revenues may fall
below
anticipated levels.
Part of our long-term strategy includes
diversifying our revenue base by
offering
value-added products and services, including website applications that
enable
electronic commerce and other business services, to our customers. We
expect
to incur significant costs in acquiring, developing and marketing these
new
products and services. Domain name registration services generated
approximately
46% of our net revenues during the year ended December 31, 1999
and
we expect it to account for an increasing percentage of our revenues in
future
periods. If we fail to offer products and services that meet our
customers'
needs, or our customers elect not to purchase our products and
services,
our anticipated net revenues may fall below expectations, we may not
generate
sufficient revenue to offset these related costs and we will remain
dependent
on domain name registrations as a primary source of revenue.
Our
failure to establish and maintain online business relationships that
generate
a significant amount of traffic could limit the growth of our
business.
We expect that in the future
approximately 15% of our customers will
purchase
their domain name registrations through our network of co-brand and
private
label websites comprising our indirect distribution channel. We
currently
have contractual agreements with participants in this network, and if
these
third parties do not attract a significant number of visitors to their
websites,
we may not receive a significant number of customers from these
network
relationships and our net revenues may decrease or not grow. In
addition,
we plan to expand our network of co-brand and private label websites.
Our
net revenues may suffer if we fail to expand or maintain our network or if
our
network does not result in a number of new customers sufficient to justify
the
cost.
Rapid
growth in our business could strain our managerial, operational,
financial,
accounting and information systems, customer service staff and
office
resources.
The anticipated future growth necessary
to expand our operations will
place
a significant strain on our resources. In order to achieve our growth
strategy,
we will need to expand all aspects of our business, including our
computer
systems and related infrastructure, customer service capabilities and
sales
and marketing efforts. The demands on our network infrastructure,
technical
staff and technical resources have grown rapidly with our expanding
customer
base. In 1999, our number of full-time employees grew from
approximately
33 to approximately 122. We cannot assure you that our
infrastructure,
technical staff and technical resources will adequately
accommodate
or facilitate the anticipated growth of our customer base. We also
expect
that we will need to continually improve our financial and managerial
12
controls,
billing systems, reporting systems and procedures, and we will also
need
to continue to expand, train and manage our workforce. If we fail to
manage
our growth effectively, our business, financial condition and results of
operation
could be materially adversely affected.
In addition, as we offer new products and
services, we will need to
increase
the size and expand the training of our customer service staff to
ensure
that they can adequately respond to customer inquiries. If we fail to
provide
our customer service staff training and staffing sufficient to support
new
products and services, we may lose customers who feel that their inquiries
have
not adequately been addressed.
If
we are unable to attract and retain highly qualified management and
technical
personnel, our business may be harmed.
Our success depends in large part on the
contributions of our senior
management
team and technology personnel and in particular Richard D. Forman,
our
President and Chief Executive Officer. We face intense competition in
hiring
and retaining personnel from a number of sectors, including technology
and
Internet companies. Many of these companies have greater financial
resources
than we do to attract and retain qualified personnel. In addition,
although
we maintain employment agreements with Mr. Forman and Jack S. Levy,
our
General Counsel, we have not in the past executed, and do not have any
current
plans to execute, employment agreements with our other employees. As a
result,
we may be unable to retain our employees or attract, integrate, train
and
retain other highly qualified employees in the future. If we fail to
attract
new personnel or retain and motivate our current personnel, our
business,
financial condition and results of operations could be materially
adversely
affected.
Our
business will suffer if we fail to build awareness of our brand name.
Building recognition of our brand is
critical to attracting additional
traffic
and customers to our website, new business alliances, acquisition
candidates,
advertisers and employees. Accordingly, we intend to continue
pursuing
an aggressive brand-enhancement strategy, which includes mass market
and
multimedia advertising, promotional programs and public relations
activities.
We intend to make significant expenditures, over $25 million in
2000,
on advertising and promotional programs and activities. These
expenditures
may not result in an increase in net revenues sufficient to cover
our
advertising and promotional expenses. We cannot assure you that promoting
our
brand name will increase our net revenues. Accordingly, if we incur
expenses
in promoting our brand without a corresponding increase in our net
revenues,
our business, financial condition and results of operations would be
materially
adversely affected.
Our
failure to respond to the rapid technological changes in our industry may
harm
our business.
If we are unable, for technological,
legal, financial or other reasons, to
adapt
in a timely manner to changing market conditions or customer
requirements,
we could lose customers, strategic alliances and market share.
The
Internet and electronic commerce are characterized by rapid technological
change.
Sudden changes in user and customer requirements and preferences, the
frequent
introduction of new products and services embodying new technologies
and
the emergence of new industry standards and practices could render our
existing
products, services and systems obsolete. The emerging nature of
products
and services in the domain name registration industry and their rapid
evolution
will require that we continually improve the performance, features
and
reliability of our products and services. Our success will depend, in part,
on
our ability:
13
o to enhance our existing products and
services;
o to develop and license new products,
services and technologies that
address the increasingly sophisticated
and varied needs of our current and
prospective customers; and
o to respond to technological advances and
emerging industry standards and
practices on a cost-effective and timely
basis.
The development of additional products
and services and other proprietary
technology
involves significant technological and business risks and requires
substantial
expenditures and lead time. We may be unable to use new
technologies
effectively or adapt our websites, internally developed technology
and
transaction-processing systems to customer requirements or emerging
industry
standards. Updating our technology internally and licensing new
technology
from third parties may require us to incur significant additional
capital
expenditures.
If
we are unable to make suitable acquisitions and investments, our long-term
growth
strategy could be impeded.
Our long-term growth strategy includes
identifying and, from time to time,
acquiring
or investing in suitable candidates on acceptable terms. In
particular,
we intend to acquire or make investments in providers of product
offerings
that complement our business and other companies in the domain name
registration
industry. In pursuing acquisition and investment opportunities, we
may
be in competition with other companies having similar growth and investment
strategies.
Competition for these acquisitions or investment targets could also
result
in increased acquisition or investment prices and a diminished pool of
businesses,
technologies, services or products available for acquisition or
investment.
Our long-term growth strategy could be impeded if we fail to
identify
and acquire or invest in promising candidates on terms acceptable to
us.
Our
acquisition strategy could subject us to significant risks, any of which
could
harm our business.
Acquisitions involve a number of risks
and present financial, managerial
and
operational challenges, including:
o diversion of management attention from
running our existing business;
o increased expenses, including
compensation expenses resulting from newly
hired employees;
o adverse effects on our reported operating
results due to possible
amortization of goodwill associated with
acquisitions; and
o potential disputes with the sellers of
acquired businesses, technologies,
services or products.
In
addition, we may not be successful in integrating the business, technology,
operations
and personnel of any acquired company. Performance problems with an
acquired
business, technology, service or product could also have a material
adverse
impact on our reputation as a whole. In addition, any acquired
business,
technology, service or product could significantly underperform
relative
to our expectations. For all these reasons, our pursuit of an overall
acquisition
and investment strategy or any individual acquisition or investment
could
have a material adverse effect on our business, financial condition and
results
of operations.
If
we fail to comply with the regulations of the country code registries or are
unable
to register domain names with those registries, our business would be
materially
adversely affected.
Each of the country code registries
requires registrars to comply with
specific
regulations. Many of these regulations vary from country code to
country
code. If we fail to comply with
14
the
regulations imposed by country code registries, these registries will
likely
prohibit us from registering or continuing to register names in their
country
codes. Further, in most cases, our rights to provide country code
domain
name registration services are not governed by written contract. In the
case
of our written contracts, there is uncertainty as to what law may govern.
As a
result, we cannot be certain that we will continue to be able to register
domain
names in the country code domains we currently offer. Any restrictions
on
our ability to offer domain name registrations in a significant number of
country
codes could materially adversely affect our business, financial
condition
and results of operations.
If
country code registries cease operations or otherwise fail to process
registrations
or related information accurately, we would be unable to honor
our
subscriptions relating to those country codes.
Country code registries may be
administered by the host country,
entrepreneurs
or other third parties. If these registry businesses cease
operations
or otherwise fail to process domain name registrations or the
related
information in country code domains, we would be unable to honor the
subscriptions
of registrants who have registered, or are in the process of
registering,
domain names in the applicable country code domain. If we are
unable
to honor a substantial number of subscriptions for our customers for any
reason,
our business, financial condition and results of operations would be
materially
adversely affected.
We
are restricted from entering into agreements with web-hosting service
providers
as a result of an agreement we have with Concentric Network
Corporation.
As part of our marketing and distribution
agreement with Concentric
Network
Corporation, we have agreed that no more than three service providers,
one
of which must be Concentric, may market, advertise or otherwise promote
their
web-hosting services on our website. This agreement expires on December
31,
2000 and may be renewed by the parties for an additional year. Accordingly,
we
are severely restricted in our ability to enter agreements with other
providers
of these services.
We
cannot assure you that our standard registration agreement will be
enforceable.
All of our customers must execute our
standard registration agreement as
part
of the process of registering a domain name. This agreement contains a
number
of provisions intended to limit our potential liability arising from our
registration
of domain names for our customers including liability resulting
from
our failure to register or maintain domain names. As most of our customers
register
their domain names online, execution of the registration agreement by
these
customers occurs electronically. If a court were to find that our
registration
agreement is unenforceable, we could be subject to liability that
could
have a materially adverse effect on our business, financial condition or
results
of operations.
Our
failure to register or maintain the domain names that we process on behalf
of
our customers may subject us to negative publicity, which could have a
material
adverse effect on our business.
Clerical errors or systems failures,
including failures of the Shared
Registration
System, have resulted in our failure to properly register or to
maintain
the registration of domain names that we processed on behalf of our
customers.
Our failure to properly register or to maintain the registration of
our
customers' domain names may subject us to negative publicity, which could
have
a material adverse effect on our business.
We may not be able to protect and enforce
our intellectual property rights
or
protect ourselves from the intellectual property claims of third parties.
We may be unable to protect and enforce
our intellectual property rights
from
infringement.
15
We rely upon copyright, trade secret and
trademark law, invention
assignment
agreements and confidentiality agreements to protect our proprietary
technology,
including software and applications and trademarks, and other
intellectual
property to the extent that protection is sought or secured at
all.
We do not have patents on any of our technologies or processes. While we
typically
enter into confidentiality agreements with our employees, consultants
and
strategic partners, and generally control access to and distribution of our
proprietary
information, we cannot ensure that our efforts to protect our
proprietary
information will be adequate to protect against infringement and
misappropriation
of our intellectual property by third parties, particularly in
foreign
countries where laws or law enforcement practices may not protect our
proprietary
rights as fully as in the United States.
Furthermore, because the validity,
enforceability and scope of protection
of
proprietary rights in Internet-related industries is uncertain and still
evolving,
we cannot assure you that we will be able to defend our proprietary
rights.
In addition to being difficult to police, once any infringement is
detected,
disputes concerning the ownership or rights to use intellectual
property
could be costly and time-consuming to litigate, may distract
management
from operating the business and may result in our losing significant
rights
and our ability to operate our business.
We cannot assure you that third parties
will not develop technologies or
processes
similar or superior to ours.
We cannot ensure that third parties will
not be able to independently
develop
technology, processes or other intellectual property that is similar to
or
superior to ours. The unauthorized reproduction or other misappropriation of
our
intellectual property rights, including copying the look, feel and
functionality
of our website, could enable third parties to benefit from our
technology
without our receiving any compensation and could materially
adversely
affect our business, financial condition and results of operations.
We may be subject to claims of alleged
infringement of intellectual
property
rights of third parties.
We do not conduct comprehensive patent
searches to determine whether our
technology
infringes patents held by others. In addition, technology
development
in Internet-related industries is inherently uncertain due to the
rapidly
evolving technological environment. As such, there may be numerous
patent
applications pending, many of which are confidential when filed, with
regard
to similar technologies. Third parties may assert infringement claims
against
us and these claims and any resultant litigation, should it occur,
could
subject us to significant liability for damages. Even if we prevail,
litigation
could be time-consuming and expensive to defend, and could result in
the
diversion of management's time and attention. Any claims from third parties
may
also result in limitations on our ability to use the intellectual property
subject
to these claims unless we are able to enter into agreements with the
third
parties making these claims. Such royalty or licensing agreements, if
required,
may be unavailable on terms acceptable to us, or at all. If a
successful
claim of infringement is brought against us and we fail to develop
non-infringing
technology or to license the infringed or similar technology on
a
timely basis, it could materially adversely affect our business, financial
condition
and results of operations.
As a registrar of domain names and a
provider of web-hosting services, we
may
be subject to various claims, including claims from third parties asserting
that
their rights have been infringed by domain names registered or websites
hosted
on behalf of other parties.
We may be subject to various claims,
including trademark infringement,
unfair
competition and violations of publicity and privacy rights, to the
extent
that such parties consider their rights to be violated by the
registration
of particular domain names by other parties or our hosting of
third-party
websites. If these claims against us are successful, our business,
financial
condition and results of operations could be materially adversely
affected.
16
We
may be held liable if third parties misappropriate our users' personal
information.
A fundamental requirement for online
communications is the secure
transmission
of confidential information over public networks. If third parties
succeed
in penetrating our network security or otherwise misappropriate our
customers'
personal or credit card information, we could be subject to
liability.
Our liability could include claims for unauthorized purchases with
credit
card information, impersonation or other similar fraud claims as well as
for
other misuses of personal information, including for unauthorized marketing
purposes.
These claims could result in litigation and adverse publicity which
could
have a material adverse effect on our business, financial condition and
results
of operations, as well as our reputation.
In addition, the Federal Trade Commission
and state agencies have been
investigating
various Internet companies regarding their use of personal
information.
We could have additional expenses if new regulations regarding the
use
of personal information are introduced or if our privacy practices are
investigated.
We
may incur significant expenses related to the security of personal
information
online.
The need to securely transmit
confidential information online has been a
significant
barrier to electronic commerce and online communications. Any
well-publicized
compromise of security could deter people from using online
services
such as the ones we offer, or from using them to conduct transactions
that
involve transmitting confidential information. Because our success depends
on
the acceptance of online services and electronic commerce, we may incur
significant
costs to protect against the threat of security breaches or to
alleviate
problems caused by these breaches.
We
may be held liable for Year 2000 problems relating to one of our former
product
offerings.
From July 1995 until October 1998, we
sold Internet Creator, a website
creation
and management software program. We later offered this product to our
web-hosting
customers at no cost. Although we have conducted usability tests to
confirm
to our satisfaction that Internet Creator is Year 2000 compliant, we
cannot
be certain that users of the product will not experience systems
failures,
delays or miscalculations affecting their websites that result from
Year
2000 problems. If users of the product experience Year 2000 problems and
successfully
assert actions against us, our business, financial condition and
results
of operations could be materially adversely affected.
Risks Related to Our Technology
and the Internet
Systems
disruptions and failures could cause our customers and advertisers to
become
dissatisfied with us and may impair our business.
Our customers, advertisers and business
alliances may become dissatisfied
with
our products and services due to interruptions in access to our website.
Our ability to maintain our computer and
telecommunications equipment in
working
order and to reasonably protect them from interruption is critical to
our
success. Our website must accommodate a high volume of traffic and deliver
frequently
updated information. Our website has in the past experienced slower
response
times as a result of increased traffic. We have conducted planned site
outages
and experienced unplanned site outages with minimal impact on our
business.
Currently, our systems operate, on average, at approximately 50%
capacity.
If we were to experience a substantial increase in traffic and fail
to
increase our
17
capacity,
our customers would experience slower response times or disruptions
in
service. Our customers, advertisers and business alliances may become
dissatisfied
by any systems failure that interrupts our ability to provide our
products
and services to them. Substantial or repeated system failures would
significantly
reduce the attractiveness of our website and could cause our
customers,
advertisers and business alliances to switch to another domain name
registration
service provider.
Our customers, advertisers and business
alliances may become dissatisfied
with
our products and services due to interruptions in our access to the Shared
Registration
System or country code registries.
We depend on the Shared Registration
System and country code registries to
register
domain names on behalf of our customers. We have in the past
experienced
problems with the Shared Registration System, including outages,
particularly
during its implementation phase. Any significant outages in the
Shared
Registration System or country code registries would prevent us from
delivering
or delay our delivery of our services to our customers. Prolonged or
repeated
interruptions in our access to the Shared Registration System or
country
code registries could cause our customers, advertisers and business
alliances
to switch to another domain name registration service provider.
Delays or systems failures unrelated to
our systems could harm our
business.
Our customers depend on ISPs, online
service providers and others to
access
our website. Many of these parties have experienced outages and could in
the
future experience outages, delays and other difficulties due to systems
failures
unrelated to our systems. Although we carry general liability
insurance,
our insurance may not cover any claims by dissatisfied customers,
advertisers
or strategic alliances, or may be inadequate to indemnify us for
any
liability that may be imposed in the event that a claim were brought
against
us. Our business could be materially harmed by any system failure,
security
breach or other damage that interrupts or delays our operations.
Our business would be materially harmed
if our computer systems become
damaged.
Our network and communications systems
are located at Exodus
Communications'
hosting facility in Jersey City, New Jersey and Globix
Corporation's
hosting facility in New York, New York. We are currently adding
network
capacity to our systems located at Globix Corporation's New York, New
York
hosting facility to make our systems geographically redundant. Although we
plan
to complete this project by the end of the second quarter of 2000, we
cannot
assure you that our systems will be geographically redundant by this
time.
Fires, floods, earthquakes, power losses, telecommunications failures,
break-ins
and similar events could damage these systems. Computer viruses,
electronic
break-ins, human error or other similar disruptive problems could
also
adversely affect our systems. We do not carry business interruption
insurance.
Accordingly, any significant damage to our systems would have a
material
adverse effect on our business, financial condition and results of
operations.
Our
ability to deliver our products and services and our financial condition
depend
on our ability to license third-party software, systems and related
services
on reasonable terms from reliable parties.
We depend upon various third parties for
software, systems and related
services,
including access to the Shared Registration System provided by
Network
Solutions. Some of these parties have a limited operating history or
may
depend on reliable delivery of services from others. If these parties fail
to
provide reliable software, systems and related services on agreeable license
terms,
we may be unable to deliver our products and services.
Failure
by our third-party provider of credit card processing services to
process
payments in a timely fashion will have a negative effect on our
business.
Under the terms of our accreditation
agreement with ICANN, we are required
to
obtain a reasonable assurance of payment of registration fees prior to
registering
or renewing domain
18
names.
To satisfy this requirement, we have engaged Cybersource to process
credit
card payments for our individual customers. Therefore, if Cybersource or
its
system fails for any reason to process credit card payments in a timely
fashion,
we may not be in compliance with ICANN's requirement and as a result
may
not be allowed to process domain name registrations. In addition, the
domain
name reservation process will be delayed and customers may be unable to
obtain
their desired domain name.
If
Internet usage does not grow, or if the Internet does not continue to expand
as a
medium for commerce, our business may suffer.
Our success depends upon the continued
development and acceptance of the
Internet
as a widely used medium for commerce and communication. Rapid growth
in
the uses of and interest in the Internet is a relatively recent phenomenon
and
we cannot assure you that use of the Internet will continue to grow at its
current
pace. A number of factors could prevent continued growth, development
and
acceptance, including:
o the unwillingness of companies and
consumers to shift their purchasing
from traditional vendors to online
vendors;
o the Internet infrastructure may not be
able to support the demands placed
on it, and its performance and
reliability may decline as usage grows;
o security and authentication issues may
create concerns with respect to
the transmission over the Internet of
confidential information, such as
credit card numbers, and attempts by
unauthorized computer users,
so-called hackers, to penetrate online
security systems; and
o privacy concerns, including those related
to the ability of websites to
gather user information without the
user's knowledge or consent, may
impact consumers' willingness to interact
online.
Any
of these issues could slow the growth of the Internet, which could have a
material
adverse effect on our business, financial condition and results of
operations.
If
the use of the Internet as an advertising and marketing medium fails to
develop
or develops more slowly than we expect, our future business could be
materially
adversely affected.
Our future success depends in part on a
significant increase in the use of
the
Internet as an advertising and marketing medium. Advertising revenues
constituted
32% of our net revenues for the year ended December 31, 1999. The
Internet
advertising market is new and rapidly evolving, and it cannot yet be
compared
with traditional advertising media to gauge its effectiveness. As a
result,
demand for and market acceptance of Internet advertising are uncertain.
Many
of our current and potential customers have little or no experience with
Internet
advertising and have allocated only a limited portion of their
advertising
and marketing budgets to Internet activities. The adoption of
Internet
advertising, particularly by entities that have historically relied
upon
traditional methods of advertising and marketing, requires the acceptance
of a
new way of advertising and marketing. These customers may find Internet
advertising
to be less effective for meeting their business needs than
traditional
methods of advertising and marketing. Furthermore, there are
software
programs that limit or prevent advertising from being delivered to a
user's
computer. Widespread adoption of this software by users would
significantly
undermine the commercial viability of Internet advertising. These
factors
could materially adversely affect our business, financial condition and
results
of operations.
We
depend on the technological stability and maintenance of the Internet
infrastructure.
Our success and the viability of the
Internet as an information medium and
commercial
marketplace will depend in large part upon the stability and
maintenance
of the infrastructure
19
for
providing Internet access and carrying Internet traffic. Failure to develop
a
reliable network system or timely development and acceptance of complementary
products,
such as high-speed modems, could materially harm our business. In
addition,
the Internet could lose its viability due to delays in the
development
or adoption of new standards and protocols required to handle
increased
levels of Internet activity or due to increased government
regulation.
We
may become subject to burdensome government regulations and legal
uncertainties
affecting the Internet.
To date, government regulations have not
materially restricted the use of
the
Internet. The legal and regulatory environment pertaining to the Internet,
however,
is uncertain and may change. Both new and existing laws may be applied
to
the Internet by state, federal or foreign governments, covering issues that
include:
o sales and other taxes;
o user privacy;
o pricing controls;
o characteristics and quality of products
and services;
o consumer protection;
o cross-border commerce;
o libel and defamation;
o copyright, trademark and patent
infringement;
o pornography; and
o other claims based on the nature and
content of Internet materials.
The adoption of any new laws or
regulations or the new application or
interpretation
of existing laws or regulations to the Internet could hinder the
growth
in use of the Internet and other online services generally and decrease
the
acceptance of the Internet and other online services as media of
communications,
commerce and advertising. Our business may be harmed if any
slowing
of the growth of the Internet reduces the demand for our services. In
addition,
new legislation could increase our costs of doing business and
prevent
us from delivering our products and services over the Internet, thereby
harming
our business, financial condition and results of operations.
For example, in November 1999, the
Anticybersquatting Consumer Protection
Act
was enacted to curtail a practice commonly known in the industry as
"cybersquatting."
A cybersquatter is generally defined in this Act as one who
registers
a domain name that is identical or similar to another party's
trademark
or the name of a living person, in each case with the bad faith
intent
to profit from use of the domain name. Although the Act states that
registrars
may not be held liable for registering or maintaining a domain name
for
another person absent a showing of the registrar's bad faith intent to
profit
from the use of the domain name, registrars may be held liable if they
fail
to comply promptly with procedural provisions. If we are held liable under
this
law, any liability could have a material adverse effect on our business,
financial
condition and results of operations.
We file tax returns in such states as required
by law based on principles
applicable
to traditional businesses. However, one or more states could seek to
impose
additional income tax obligations or sales tax collection obligations on
out-of-state
companies, such as ours, which engage in or facilitate electronic
commerce.
A number of proposals have been made at state and local levels that
could
impose such taxes on the sale of products and services
20
through
the Internet or the income derived from such sales. Such proposals, if
adopted,
could substantially impair the growth of electronic commerce and
materially
adversely affect our business, financial condition and results of
operations.
Legislation limiting the ability of the
states to impose taxes on
Internet-based
transactions has been enacted by the United States Congress.
However,
this legislation, known as the Internet Tax Freedom Act, imposes only
a
three-year moratorium, which commenced October 1, 1998 and ends on October
21,
2001, on state and local taxes on electronic commerce. It is possible that
the
tax moratorium could fail to be renewed prior to October 21, 2001. Failure
to
renew this legislation would allow various states to impose taxes on
Internet-based
commerce. The imposition of such taxes could materially
adversely
affect our business, financial condition and results of operations.
Risks Related to This
Offering
There
has been no prior market for our common stock and our stock may
experience
extreme price and volume fluctuations.
The stock market has experienced extreme
price and volume fluctuations
that
have particularly affected the market prices of the securities of
Internet-related
companies. Prior to this offering, there has been no public
market
for our common stock. We cannot predict the extent to which investor
interest
in our stock will lead to the development of an active trading market
or
how liquid that market might become. The initial public offering price for
the
shares will be determined by negotiations between us and the
representatives
of the underwriters and may not be indicative of prices that
will
prevail in the trading market. The market price of our common stock may
decline
below the initial public offering price. In the past, companies that
have
experienced volatility in the market price of their stock have been the
objects
of securities class action litigation. If we were the object of
securities
class action litigation, it could result in substantial costs and a
diversion
of our management's attention and resources.
Our
management has broad discretion over how to use the proceeds of this
offering
and may not use the proceeds in ways that help our business succeed.
We estimate that our net proceeds from
this offering will be $91.8
million,
assuming an initial public offering price of $20.00 per share after
deducting
underwriting discounts and estimated offering expenses. Other than
our
2000 marketing and capital expenditure plans, we have no specific plans for
the
net proceeds of this offering other than to fund general corporate
purposes,
including working capital, and acquisitions and strategic
investments.
Accordingly, our management will have broad discretion as to how
to
apply the net proceeds of this offering. If we fail to use the proceeds
effectively,
our business may not grow and our net revenues and net income may
decline.
Our
directors, executive officers and principal stockholders own enough of our
shares
to control Register.com, which will limit your ability to influence
corporate
matters.
Our directors, executive officers and
principal stockholders currently
beneficially
own approximately 88.5% of our common stock and, after the
offering,
will beneficially own approximately 78.2% of our common stock.
Accordingly,
these stockholders could control the outcome of any corporate
transaction
or other matter submitted to our stockholders for approval,
including
mergers, consolidations and the sale of all or substantially all of
our
assets, and also could prevent or cause a change in control. The interests
of
these stockholders may differ from the interests of our other stockholders.
In
addition, third parties may be discouraged from making a tender offer or bid
to
acquire us because of this concentration of ownership.
21
Shares
eligible for public sale after this offering could adversely affect our
stock
price.
Based on shares outstanding on January
31, 2000, from time to time after
this
offering, a total of 26,880 and 23,245,177 shares of common stock may be
sold
in the public market by existing stockholders 90 days and 180 days,
respectively,
after the date of this prospectus, subject to applicable volume
and
other limitations imposed under federal securities laws. The 180-day
restriction
on resales is the result of lock-up agreements with our
underwriters
for this offering. Deutsche Bank Securities may release, in its
sole
discretion, all or any portion of the securities subject to the 180-day
lock-up
agreements prior to the expiration of their term. Deutsche Bank
Securities
may waive these restrictions at our request or upon the request of a
stockholder.
In evaluating whether to grant such a request, Deutsche Bank
Securities
may consider a number of factors with a view toward maintaining an
orderly
market for, and minimizing volatility in the market price of, our
common
stock. These factors include, among others, the number of shares
involved,
recent trading volume and prices of the stock, the length of time
before
the lock-up expires and the reasons for, and the timing of, the request.
In addition, existing stockholders owning
an aggregate of 29,894,846
shares
of common stock and common stock issuable upon the exercise of
outstanding
options and warrants have the right to require us to register their
shares
under the Securities Act. If we register these shares, they can be sold
in
the public market. The market price of our common stock could decline as a
result
of sales by these existing stockholders of their shares of common stock
in
the market after this offering, or the perception that these sales could
occur.
These sales also might make it difficult for us to sell equity
securities
in the future at a time and price that we deem appropriate.
Our
charter documents and Delaware law may inhibit a takeover that stockholders
may
consider favorable.
Provisions in our amended and restated
certificate of incorporation, our
amended
and restated bylaws and Delaware law could delay or prevent a change of
control
or change in management that would provide stockholders with a premium
to
the market price of their common stock. The authorization of undesignated
preferred
stock, for example, gives our board the ability to issue preferred
stock
with voting or other rights or preferences that could impede the success
of
any attempt to change control of the company. If a change of control or
change
in management is delayed or prevented, this premium may not be realized
or
the market price of our common stock could decline.
You
will incur immediate and substantial dilution.
The initial public offering price per
share will significantly exceed the
net
tangible book value per share. Accordingly, investors purchasing shares in
this
offering will suffer immediate dilution of their investment equal to
$16.58
per share, based on an assumed initial offering price of $20.00. If we
issue
additional shares of common stock in the future, investors purchasing
shares
in this offering may experience further dilution. Any further dilution
could
adversely affect the trading price of our stock.
22
USE OF
PROCEEDS
We estimate that we will receive net
proceeds from the sale of the shares
of
common stock in this offering of approximately $91.8 million, assuming an
initial
public offering price of $20.00 per share and after deducting
underwriting
discounts and commissions and estimated offering expenses. If the
underwriters
exercise their over-allotment option in full, we estimate that our
net
proceeds will be approximately $95.9 million.
We plan to use the proceeds from this
offering for marketing, capital
expenditures,
working capital, development of new products and services,
acquisitions
of and investments (where we acquire less than a controlling
interest)
in companies whose businesses, products or services complement our
own
and general corporate purposes. We intend to spend over $25.0 million in
2000
on advertising and promotional programs and activities and over $10.0
million
in 2000 for capital expenditures, including expenditures for servers,
co-location
equipment and other hardware and software necessary to support our
registration
systems. As of the date of this prospectus, we have not made any
other
specific expenditure plans with respect to the proceeds of this offering.
Therefore,
we cannot specify with certainty the particular uses for the
remaining
net proceeds to be received upon completion of this offering.
Accordingly,
our management will have significant flexibility in applying the
net
proceeds of this offering. Pending any use, we intend to invest the net
proceeds
of this offering in short-term, investment-grade, interest-bearing
securities.
The principal purposes of this offering
are to increase our working
capital,
to create a public market for our common stock, to facilitate future
access
to the public capital markets and to increase our visibility in the
marketplace.
Although we engage in discussions with potential acquisition, and
strategic
investment, candidates from time to time, we have no present
commitments
with respect to any acquisition or investment.
DIVIDEND
POLICY
We have never declared or paid any cash
dividends on our common stock. We
currently
anticipate retaining any future earnings for the development and
operation
of our business. Accordingly, we do not anticipate declaring or
paying
any cash dividends in the foreseeable future.
23
CAPITALIZATION
The following table shows our
capitalization as of December 31, 1999 on an
actual
basis, a pro forma basis and a pro forma as adjusted basis. The pro
forma
column reflects the conversion of each outstanding share of preferred
stock
into one share of common stock, which will occur upon the closing of this
offering.
The pro forma as adjusted column further reflects our sale of shares
of
common stock in this offering at an assumed initial public offering price of
$20.00
per share, after deducting underwriting discounts and commissions and
estimated
offering expenses payable by us.
You should read the following table in
conjunction with our financial
statements
and the notes to those financial statements included elsewhere in
this
prospectus.
December 31, 1999
----------------------------------------------------
Pro Forma
Actual Pro Forma As Adjusted
---------------
---------------
----------------
Capital
lease obligations ......................
$ 33,825 $
33,825 $ 33,825
-----------
----------- ------------
Stockholders'
equity:
Preferred Stock, $.0001 par value; 5,000,000
shares authorized:
Series A Convertible Preferred Stock;
5,000,000 shares authorized; 4,694,333
shares issued and outstanding (actual);
no shares issued or outstanding (pro
forma and pro forma as adjusted)
.......... 469 -- --
Common Stock, $.0001 par value;
60,000,000 shares authorized; 21,065,047
shares issued and outstanding (actual);
25,759,380 shares issued and outstanding
(pro forma); 30,759,380 shares issued and
outstanding (pro forma as adjusted)
......... 2,106 2,575 3,075
Additional paid-in capital
................... 36,709,821 36,709,821 128,509,321
Unearned compensation
........................ (2,647,770) (2,647,770) (2,647,770)
Accumulated deficit
..........................
(12,151,771)
(12,151,771) (12,151,771)
-----------
----------- ------------
Total stockholders' equity
.................. 21,912,855 21,912,855 113,712,855
-----------
----------- ------------
Total capitalization
...................... $21,946,680 $21,946,680 $113,746,680
===========
=========== ============
The number of shares of common stock to
be outstanding after this offering
is
based on the number of shares outstanding as of December 31, 1999. It does
not
include:
o 1,750 shares of common stock issued upon
the exercise of stock options
between January 1, 2000 and February 28,
2000;
o 4,353,286 shares of common stock issuable
upon the exercise of stock
options outstanding as of February 28,
2000, with a weighted average
exercise price of $7.50 per share;
o 594,396 shares of common stock issuable
upon the exercise of stock
options outstanding as of February 28,
2000, with an exercise price equal
to the initial offering price of our
common stock;
o 4,185,568 shares of common stock
available for issuance under our stock
option plans for options not yet granted;
o 350,000 shares reserved for issuance under
our employee stock purchase
plan; and
o 6,155,675 shares of common stock issuable
upon exercise of outstanding
warrants with a weighted average exercise
price of $1.50 per share.
24
DILUTION
If you invest in our common stock, your
interest will be diluted to the
extent
of the difference between the public offering price per share of our
common
stock and the pro forma net tangible book value per share of our common
stock
after this offering. We calculate pro forma net tangible book value per
share
by dividing the net tangible book value (total tangible assets less total
liabilities)
by the pro forma number of outstanding shares of common stock.
Our pro forma net tangible book value at December 31, 1999 was $12.9
million
or $0.50 per share, based on 25,759,380 shares of our common stock
outstanding
after giving effect to the conversion of all outstanding shares of
our
preferred stock into common stock upon the closing of this offering.
After giving effect to the issuance and
sale of the shares of common stock
that
we are offering (less the underwriting discounts and estimated offering
expenses
payable by us), our pro forma net tangible book value at December 31,
1999
would be $105.1 million or $3.42 per share or if the underwriters exercise
their
over-allotment option in full, $109.3 million or $3.53 per share. This
represents
an immediate increase in pro forma net tangible book value of $2.92
per
share to existing stockholders or $3.03 per share if the underwriters
exercise
their over-allotment option in full, and an immediate dilution of
$16.58
per share or, if the underwriters exercise their over-allotment option
in
full, $16.47 per share to investors purchasing shares in the offering. If
the
initial public offering price is higher or lower, the dilution to new
investors
will be greater or less, respectively.
The following table
illustrates
this per share dilution:
Assumed
initial public offering price per share ........................... $ 20.00
Pro
forma net tangible book value per share at December 31, 1999 .......... $ 0.50
Increase
in pro forma net tangible book value per share attributable to
this offering
........................................................... 2.92
------
Pro
forma net tangible book value per share after this offering ........... 3.42
-------
Dilution
per share to new investors ....................................... $ 16.58
=======
The following table shows on a pro forma
basis at December 31, 1999, after
giving
effect to the conversion of all outstanding shares of our preferred
stock
into an aggregate of 4,694,333 shares of common stock upon the closing of
this
offering, the number of shares of common stock purchased from us, the
total
consideration paid to us and the average price per paid share by existing
stockholders
and by new investors purchasing common stock in this offering:
Shares Purchased Total
Consideration Average Price
Number Percentage Amount Percentage Per
Share
------------ ------------ -------------- ------------
--------------
Existing
stockholders (1) .........
25,759,380 83.7% $ 28,809,799 22.3% $ 1.12
New
investors .....................
5,000,000 16.3 100,000,000 77.7 20.00
---------- ----- ------------ -----
Total (1) ....................... 30,759,380 100.0%
$128,809,799 100.0%
========== ===== ============ =====
If the underwriters exercise their
over-allotment option in full, the
number
of shares of common stock held by existing stockholders will be reduced
to
25,231,659 or 81.4% of the total number of shares of common stock to be
outstanding
after this offering. The average price per share for existing
stockholders
would increase to $1.14. In addition, the number of shares of
common
stock held by new investors will be increased to 5,750,000, or 18.6% of
the
total number of shares of common stock to be outstanding after this
offering.
-------------
(1)
The above information is based on shares outstanding as of December 31,
1999. It excludes:
o 1,750 shares of common stock issued upon
the exercise of stock options
between January 1, 2000 and February 28,
2000;
o 4,353,286 shares of common stock issuable
upon the exercise of stock
options outstanding as of February 28,
2000, with a weighted average
exercise price of $7.50 per share;
25
o 594,396 shares of common stock issuable
upon the exercise of stock
options outstanding as of February 28,
2000, with an exercise price equal
to the initial offering price of our
common stock.
o 4,185,568 shares of common stock
available for issuance under our stock
option plans for options not yet granted;
o 350,000 shares reserved for issuance
under our employee stock purchase
plan; and
o 6,155,675 shares of common stock issuable
upon exercise of outstanding
warrants with a weighted average exercise
price of $1.50 per share.
To the extent that any of these stock
options or warrants are exercised,
new
investors will experience further dilution.
26
SELECTED FINANCIAL
DATA
The selected financial data below as of
December 31, 1998 and 1999 and for
the
years ended December 31, 1997, 1998 and 1999 have been derived from our
financial
statements included in this prospectus, which have been audited by
PricewaterhouseCoopers
LLP, independent accountants. The selected financial
data
as of December 31, 1997 have been derived from our audited financial
statements
not included in this prospectus. The selected financial data below
as
of and for the years ended December 31, 1995 and 1996 have been derived from
our
unaudited financial statements. These unaudited financial statements have
been
prepared on the same basis as our audited financial statements and, in our
opinion,
include all adjustments, consisting of normal recurring adjustments,
necessary
for the fair presentation of our financial position and results of
operations.
Historical results are not necessarily indicative of results to be
expected
for any future period. You should read the data below together with
"Management's
Discussion and Analysis of Financial Condition and Results of
Operations"
and the financial statements and the notes to those statements
included
in this prospectus. The pro forma basic and diluted net loss per share
data
give effect to the conversion of our Exchangeable Preferred Stock and the
Series
A Convertible Preferred Stock at the date of original issuance.
Year Ended
December 31,
-----------------------------------------------------------------------------------
1995 1996 1997 1998
1999
-------------
---------------
------------- --------------- ---------------
Statement
of Operations Data:
Net revenues ......................... $
87,696 $ 868,018 $ 713,263 $
1,319,359 $ 9,644,552
Cost of revenues ..................... 12,399
342,140 191,539 461,152 3,082,499
---------- ------------ ---------- ------------
------------
Gross profit ......................... 75,297 525,878
521,724 858,207 6,562,053
Operating expenses:
Sales and marketing ................ 166,330 935,495
366,975 863,720 7,149,693
Research and development ........... 102,901 390,814
71,471 276,687 1,767,158
General and administrative
(exclusive of non-cash
compensation) ..................... 94,704 743,609 263,017 795,425
2,380,190
Non-cash compensation .............. -- --
-- 149,682 4,929,200
---------- ------------ ---------- ------------
------------
Total operating expenses ........... 363,935 2,069,918
701,463 2,085,514 16,226,241
---------- ------------ ----------
------------ ------------
Loss from operations ................. (288,638) (1,544,040)
(179,739) (1,227,307) (9,664,188)
Other income (expenses), net ......... -- (170,036) (25,787) 66,559 887,270
---------- ------------ ---------- ------------
------------
Net loss ............................. $ (288,638) $ (1,714,076) $
(205,526) $ (1,160,748) $ (8,776,918)
========== ============ ========== ============
============
Basic and diluted net loss per
share .............................. $
(0.07) $ (0.26) $ (0.02)
$ (0.07) $
(0.46)
========== ============ ========== ============
============
Weighted average shares used
in basic and diluted net loss
per share .......................... 4,429,859 6,633,905
8,884,709 15,697,013 19,117,027
========== ============ ========== ============
============
Pro forma basic and diluted net
loss per share .....................
$ (0.40)
============
Weighted average shares used
in pro forma basic and
diluted net loss per share ......... 22,112,252
============
December
31,
------------------------------------------------------------------------------
1995 1996 1997 1998
1999
----------- ------------- --------------- -------------
--------------
Balance
Sheet Data:
Cash and cash equivalents .............. $226,995 $ 21,074 $
60,845 $1,284,684 $40,944,122
Working capital (deficiency) ........... 179,345 (949,383)
(1,131,173) 569,616 29,813,357
Total assets ........................... 260,002 141,774
180,786 1,611,025 68,336,046
Total deferred revenues ................ -- --
32,038 113,527 32,101,232
Total liabilities ...................... 147,451 1,002,920
1,243,457 788,245 46,423,191
Stockholders' equity (deficit) ......... 112,551 (861,146)
(1,062,671) 822,780 21,912,855
27
MANAGEMENT'S DISCUSSION AND ANALYSIS
OF FINANCIAL CONDITION AND
RESULTS OF
OPERATIONS
You should read the following discussion
of our financial condition and
results
of operations together with "Selected Financial Data," our financial
statements,
the notes to those statements and the other information appearing
elsewhere
in this prospectus.
Overview
We are a provider of Internet domain name
registration services worldwide.
Domain
names serve as part of the infrastructure for Internet communications
and
registering a domain name is one of the first steps for individuals and
businesses
seeking to establish an online identity. We believe that we offer a
quick
and user-friendly registration process and responsive and reliable
customer
support. We also offer a suite of value-added products and services
targeted
to assist our customers in developing and maintaining their online
identities,
including:
Products and Services Products and Services
Provided by Us Provided by Others
o domain name forwarding o email
o
web hosting
o real-time domain name management, o website-creation tools
Our
goal is to become a one-stop resource through which our customers will
establish,
maintain and enhance their presence on the Internet.
We are the successor by merger to Forman Interactive
Corp. Forman
Interactive
commenced operations in 1994 as a developer of electronic commerce
software,
and began offering web-hosting and related products and services in
1997.
In February 1998, we began to distribute domain names either for free or,
to a
lesser extent, were paid commissions for the domain names we distributed
for
international registrars and registries. In April 1999, we commenced
offering
registration services for country code domains and in June 1999, we
began
offering registrations in the .com, .net and .org domains.
Net
Revenues
We derive our net revenues from domain
name registrations, online products
and
services and advertising. Net revenues from domain name registrations
consist
of fees paid by registrants over the course of the registration period
reduced
by referral commissions and a provision for credit card chargebacks. We
currently
earn registration fees in connection with new registrations and
transferred
registrations. We pay referral commissions on domain name
registrations
processed through the participants in our network of co-brand and
private
label websites and those we process through our www.register.com
website
that are referred to us by participants in our affiliate network. From
June
1999 until January 14, 2000, we offered two-year registration periods for
the
initial domain name registration in the .com, .net and .org domains with
annual
renewals and either one- or two-year registration periods for domain
names
in the country code domains. As of January 15, 2000, we have supplemented
our
registration period offerings to include one-, five- and ten-year
registration
periods for both initial and renewal domain name registrations in
the
.com, .net, and .org domains. For our .com, .net and .org domain names, we
currently
charge $35 for a one-year registration, $70 for a two-year
registration,
$159 for a five-year registration and $299 for a ten-year
registration.
For our country code domains, we currently charge approximately
$40
to $299 for one- or two-year registrations. We intend to charge the same
rates
for renewals as we do for corresponding initial registration periods.
Because
we only began operating as a registrar in April 1999, we have not
processed
any registration renewals. We anticipate that registration renewals
will
contribute to our net revenues once our customers' initial registrations
reach
the end of their terms.
28
Domain name registration revenues are
deferred at the time of the
registration
and are recognized ratably over the term of the registration
period.
Under this subscription-based model, we recognize revenue when we
provide
the registration services, including customer service and maintenance
of
the individual domain name records. ICANN requires us to have reasonable
assurance
of payment in order to register a domain name. Therefore, we require
prepayment
via credit card for all online domain name registration sales, which
provides
us with the full cash fee at the beginning of the registration period
while
recognizing the revenues over the registration period. For some of our
customers
who register domain names through our Corporate Services department,
we
establish lines of credit based on credit worthiness, thereby reasonably
assuring
payment.
Online products and services, which
consist of email, domain name
forwarding
and web hosting, are sold either as annual or monthly subscriptions,
depending
on the product or service offering. These revenues are recognized
ratably
over the period in which we provide our services. We offer web hosting
through
our own servers and through web-hosting services provided by third
parties.
We have shifted our business model, and have chosen to direct our
resources,
toward our domain name registration business and not toward our own
web-hosting
business. As such, while we continue to offer our own web-hosting
services,
we do not actively promote this service and, therefore, do not
anticipate
significant revenue growth from our own web-hosting service in
future
periods. We intend, however, to continue actively promoting web-hosting
services
provided by third parties.
Advertising revenues are derived from the
sale of sponsorships and banner
advertisements
under short-term contracts that range from one month to one year
in
duration. We recognize these revenues ratably over the period in which the
advertisements
are displayed provided that no significant company obligation
remains
and collection of the resulting receivable is probable.
Cost
of Revenues
Our cost of revenues consists of the
costs associated with providing
domain
name registrations and online products and services. Cost of revenues
for
domain name registrations primarily consists of registry fees, depreciation
on
the equipment used to process the domain name registrations, the fees paid
to
the co-location facilities maintaining our equipment and fees paid to the
financial
institutions to process credit card payments on our behalf. Through
January
14, 2000, we paid a $9 per year registry fee for each .com, .net and
.org
domain name registration. This fee has been reduced to $6 per year
commencing
on January 15, 2000. We currently pay registry fees of approximately
$5
to $150 for one- or two-year country code domain name registrations. The
largest
component of our cost of revenues is the registry fees which, while
paid
in full at the time that the domain name is registered, are recorded as a
prepaid
expense and recognized ratably over the term of the registration.
Cost of revenues for our online products
and services consists of fees
paid
to third party service providers, depreciation on the equipment used to
deliver
the services, fees paid to the co-location facilities maintaining our
equipment
and fees paid to the financial institutions to process credit card
payments
on our behalf.
While we have no direct cost of revenues
associated with our advertising
revenue
we do incur operational costs including salaries and commissions which
are
classified as operating expenses. We have no incremental cost of revenues
associated
with advertising since we use the same equipment to deliver the
advertisements
as we use for our domain name registration services.
Operating
Expenses
Our operating expenses consist of sales
and marketing, research and
development,
general and administrative and non-cash compensation expenses. Our
sales
and marketing expenses consist primarily of employee salaries, marketing
programs
such as advertising and,
29
to a
lesser extent, commissions paid to our sales representatives. Research and
development
expenses consist primarily of employee salaries, fees for outside
consultants
and related costs associated with the development and integration
of
new products and services, the enhancement of existing products and services
and
quality assurance. General and administrative expenses consist primarily of
employee
salaries and other personnel related expenses for executive, financial
and
administrative personnel, as well as professional services fees and bad
debt
accruals. Non-cash compensation expenses are related to grants of common
stock,
stock options and warrants made to employees, directors, consultants and
vendors.
Facilities expenses are allocated across our different operating
expense
categories. In addition to the $4.9 million non-cash compensation
charge
taken in 1999, we will be recording $2.2 million in non-cash
compensation
charges in 2000, $1.8 million in each of 2001 and 2002, and
$639,000
in 2003. These charges primarily relate to the issuance through
February
2000 of employee stock options having exercise prices below fair
market
value on the date of grant.
Net
Losses
We have incurred annual and quarterly
losses from our operations since our
inception,
and we expect to incur operating losses on both an annual and
quarterly
basis for the foreseeable future. We have incurred significant net
losses
in the past and expect these losses to continue to increase from current
levels
as we grow our business by hiring additional employees, increasing our
marketing
expenses to build our brand and increasing our capital expenditures.
We
incurred net losses of $8.8 million in 1999, $1.2 million in 1998 and
$206,000
in 1997. We intend to spend over $25 million in 2000 on advertising
and
promotional programs and approximately $10 million in capital expenditures.
Furthermore,
given the rapidly evolving nature of our business and our limited
operating
history as a competitive registrar, our operating results are
difficult
to forecast, and period-to-period comparisons of our operating
results
will not be meaningful and should not be relied upon as an indication
of
future performance. Due to these and other factors, many of which are
outside
our control, quarterly operating results may fluctuate significantly in
the future.
Results
of Operations
Because we began operating as a domain
name registrar only in the second
quarter
of 1999 and generated only limited revenues from domain name
registration
services prior to this time, we believe that year-to-year
comparisons
of 1997 against 1998 and 1998 against 1999 are not meaningful and
you
should not rely upon them as indications of our future performance.
We anticipate that in future periods net
revenues from domain name
registrations
will be the largest component of our net revenues and cost of
domain
name registrations will be the largest component of our cost of
revenues.
The following table presents selected statement of operations data
for
the periods indicated as a percentage of net revenues.
Year Ended December 31,
-----------------------------------
1997 1998 1999
---------- ---------- ---------
Net
revenues ...........................
100% 100% 100%
Cost
of revenues .......................
27 35 32
--- --- ---
Gross
profit ...........................
73 65 68
--- ---
---
Operating
expenses
Sales and marketing ................. 51 66 74
Research and development ............ 10 21 18
General and administrative (exclusive
of non-cash compensation) ......... 37 60 25
Non-cash compensation ............... -- 11 51
--- --- ---
Total
operating expenses ...............
98 158 168
--- --- ---
Loss
from operations ...................
(25) (93) (100)
Other
income (expenses), net ...........
(4) 5 9
------ --- ----
Net
loss ...............................
(29)% (88)% (91)%
===== === ====
30
Years
Ended December 31, 1998 and 1999
Net
Revenues
Total net revenues increased from $1.3
million for 1998 to $9.6 million
for
1999.
Domain Name Registrations. Revenues from
domain name registrations
increased
from $37,000 for 1998 to $4.5 million for 1999. Domain name
registrations
represented 3% of 1998 net revenues and 46% of 1999 net revenues.
This
increase was primarily from the shift in our business from serving as a
distributor
of domain names to serving as a generic top level domain name
registrar
in June 1999. Additionally, we had no deferred revenue from domain
name
registrations in 1998 while deferred revenue was $32.1 million in 1999. We
anticipate
that revenues from domain name registrations will increase in
absolute
dollars and as a percentage of our net revenues in future periods as a
result
of growth in the market for domain name registrations, renewals and
transfers
and the implementation of our business strategy.
Online Products and Services. Revenues
from online products and services
increased
91% from $1.1 million in 1998 to $2.1 million for 1999 primarily from
increased
sales of web hosting provided through our servers. Online products
and
services represented 87% of 1998 net revenues and 22% of 1999 net revenues.
We
anticipate that revenues from online products and services will remain flat
in
the near term as we begin to introduce new online products and services and
no
longer actively promote our own web-hosting services. We anticipate that
these
revenues will increase over the longer term as we expand our online
product
and service offerings.
Advertising. Revenues from advertising
increased from $133,000 for 1998 to
$3.1
million for 1999 primarily from the increased number of page views and the
volume
of advertising and sponsorships sold on our www.register.com and
FutureSite
websites. Advertising represented 10% of 1998 net revenues and 32%
of
1999 net revenues. We anticipate that revenues from advertising will
increase
in absolute dollars but decrease as a percentage of total net
revenues.
Cost
of Revenues
Total cost of revenues increased from
$461,000 for 1998 to $3.1 million
for
1999.
Cost of Domain Name Registrations. Cost
of domain name registrations
increased
from $19,000 for 1998 to $2.5 million for 1999. The increase was
primarily
from the shift in our business from serving as a distributor of
domain
names to serving as a generic top level domain name registrar in June
1999.
As a distributor, we generally passed through registry costs to the
applicable
registry or registrar. We anticipate that cost of revenues for
domain
name registrations will increase in absolute dollars primarily as a
result
of growth in our domain name registrations and renewals.
Cost of Online Products and Services.
Cost of online products and services
increased
24% from $442,000 for 1998 to $548,000 for 1999. The increase was
primarily
from the additional depreciation expense associated with the
equipment
dedicated to our operations to support our growing online product and
service
offerings. We anticipate these costs will increase in absolute dollars
as
we expand our online product and service offerings.
Operating
Expenses
Total operating expenses increased from
$2.1 million for 1998 to $16.2
million
for 1999.
Sales and Marketing. Sales and marketing
expenses increased from $864,000
for
1998 to $7.1 million for 1999. The increase was primarily from the costs
associated
with the launch of our radio and print media advertising campaign in
September
1999 and from salaries
31
associated
with newly hired sales, marketing and customer service
professionals.
We anticipate that sales and marketing expenses will increase
substantially
in absolute dollars as we further our marketing programs and
international
expansion. Additionally, we anticipate increasing our customer
service
staff and domain name registration sales force to support both the
demands
of our customers as well as to further our direct and indirect sales
strategy
for domain name registrations.
Research and Development. Research and
development expenses increased from
$277,000
for 1998 to $1.8 million for 1999. The increase resulted primarily
from
salaries associated with newly hired technology personnel to support our
growth.
We anticipate that research and development expenses will continue to
increase
in absolute dollars as we continue to invest in developing and
modifying
our systems to grow our business.
General and Administrative. General and
administrative expenses increased
from
$795,000 for 1998 to $2.4 million for 1999. The increase was primarily
from
salaries associated with newly hired personnel and related costs required
to
manage our growth and facilities expansion. We expect that our general and
administrative
expenses will increase in absolute dollars to support our
overall
growth including increased expenses relating to our new
responsibilities
as a public company.
Non-cash Compensation. Non-cash
compensation expenses increased from
$150,000
for 1998 to $4.9 million for 1999. The increase in non-cash
compensation
was primarily associated with the modification of warrants
previously
granted to some of our stockholders and the issuance of warrants in
connection
with a financial consulting agreement. Non-cash compensation expense
included
$18,000 in 1998 and $329,000 in 1999 of amortization of deferred
compensation
related to employee stock options. Amortization of deferred
compensation
primarily related to employee stock options issued through
February
2000 will be $2.2 million in 2000, $1.8 million in each of 2001 and
2002,
and $639,000 in 2003.
Other
Income (Expenses), Net.
Other income (expenses), net consists
primarily of interest income net of
interest
expense. Other income (expenses), net increased from $67,000 for 1998
to
$887,000 for 1999. The increase was primarily from interest earned on our
cash
balance as a result of our equity financings and cash provided by
operations.
Net
Loss
Net loss increased $7.6 million to $8.8
million in 1999 from $1.2 million
in
1998.
Years
Ended December 31, 1997 and 1998
Net
Revenues
Total net revenues increased 85% from
$713,000 for 1997 to $1.3 million
for
1998.
Domain Name Registrations. We had no
revenues from domain name
registrations
for 1997 as we did not distribute domain names until February
1998.
Revenues from commissions earned from distributing domain name
registrations
was $37,000 in 1998 and represented 3% of 1998 net revenues.
Online Products and Services. Revenues
from online products and services
increased
54% from $713,000 for 1997 to $1.1 million for 1998. Online products
and
services represented 100% of 1997 net revenues and 87% of 1998 net
revenues.
The increase in net revenues from 1997 to 1998 was attributable to
the
growth of our web-hosting service.
Advertising. We had no revenues from
advertising for 1997. Revenues from
advertising
were $133,000 for 1998 and represented 10% of 1998 net revenues.
The
increase in net revenues from 1997 to 1998 was attributable to the launch
of
our www.register.com website and our initial advertising sales efforts.
Cost
of Revenues
Total cost of revenues increased 141%
from $192,000 for 1997 to $461,000
for
1998.
32
Cost of Domain Name Registrations. We
incurred no cost of domain name
registrations
for 1997 because we did not begin to distribute domain names
until
February 1998. As a distributor of domain names, we simply forwarded a
registration
request to the appropriate registrar without paying any registry
fees.
Cost of domain name registrations was $19,000 for 1998.
Cost of Online Products and Services.
Cost of online products and services
increased
131% from $192,000 for 1997 to $442,000 for 1998. The increase
resulted
primarily from the depreciation expense associated with the equipment
dedicated
to our operations to support our web-hosting business.
Operating
Expenses
Total operating expenses increased 197%
from $701,000 for 1997 to $2.1
million
for 1998.
Sales and Marketing. Sales and marketing
expenses increased 135% from
$367,000
for 1997 to $864,000 for 1998. The increase was primarily attributable
to
costs associated with additional customer service personnel, marketing
personnel
and telemarketers for our web-hosting business as well as limited
advertising
campaigns.
Research and Development. Research and
development expenses increased 287%
from
$71,000 for 1997 to $277,000 for 1998. The increase was primarily
attributable
to the salaries associated with newly hired technology personnel.
General and Administrative. General and
administrative expenses increased
202%
from $263,000 for 1997 to $795,000 for 1998. The increase was primarily
due
to salaries of newly hired executive and financial personnel to help manage
our
growth.
Non-cash Compensation. We had no non-cash
compensation expenses for 1997.
Non-cash
compensation expenses were $150,000 for 1998, which was primarily from
our
issuance of non-plan options at exercise prices below fair market value.
Other
Income (Expenses), Net.
Other income (expenses), net increased
from ($26,000) for 1997 to $67,000
for
1998, which was primarily from interest earned on our cash balance as a
result
of our equity financings.
Net
Loss
Net loss increased $1.0 million to $1.2
million in 1998 from $200,000 in
1997.
Quarterly
Results of Operations
The following tables set forth selected
unaudited quarterly statement of
operations
data, in dollar amounts and as a percentage of net revenue, for each
of
the four quarters ended December 31, 1999. In our opinion this information
has
been prepared substantially on the same basis as the audited financial
statements
appearing elsewhere in this prospectus, and all necessary
adjustments,
consisting only of normal recurring adjustments, have been
included
in the amounts stated below to present fairly the unaudited quarterly
results
of operations data. The quarterly data should be read with our
financial
statements and the notes to those statements appearing elsewhere in
this
prospectus. The operating results for any quarter are not necessarily
indicative
of results for any future period.
33
Three Months Ended
---------------------------------------------------------
March 31, June 30, September 30,
December 31,
1999 1999 1999 1999
----------- ------------ --------------- -------------
(in thousands)
Net
revenues ..............................
$ 747 $
1,521 $ 2,187
$ 5,189
Cost
of revenues ..........................
92 233 1,097 1,661
-------- -------- --------
--------
Gross
profit ..............................
655 1,288 1,090 3,528
-------- -------- -------- --------
Operating
expenses
Sales and marketing
.................... 720 998 2,898
2,534
Research and development
............... 267 357 470
673
General and administrative (exclusive of
non-cash compensation)
............... 202 199 553
1,426
Non-cash compensation
.................. 586 3,945 41
357
-------- -------- -------- --------
Total
operating expenses ..................
1,775 5,499 3,962 4,990
-------- -------- -------- --------
Loss
from operations ......................
(1,120) (4,211) (2,872) (1,462)
Other
income (expenses), net ..............
13 71 336 468
-------- -------- -------- --------
Net
loss ..................................
$ (1,107) $ (4,140) $ (2,536) $ (994)
======== ======== ======== ========
Three Months Ended
-------------------------------------------------------
March 31, June 30, September 30, December 31,
1999 1999 1999 1999
----------- ---------- --------------- -------------
Net
revenues ..............................
100% 100% 100% 100%
Cost
of revenues ..........................
12 15 50 32
--- --- --- ---
Gross
profit ..............................
88 85 50 68
--- --- --- ---
Operating
expenses
Sales and marketing
.................... 96 66 133
49
Research and development ............... 36 24
21 13
General and administrative (exclusive of
non-cash compensation)
............... 27 13 25
27
Non-cash compensation
.................. 79 259 2 7
--- --- --- ---
Total
operating expenses ..................
238 362 181 96
--- --- ---
---
Loss
from operations ......................
(150) (277) (131) (28)
Other
income (expenses), net ..............
2 5 15 9
---- ---- ---- ---
Net
loss ..................................
(148)% (272)% (116)% (19)%
==== ====
==== ===
Our net revenues have increased
significantly in absolute dollars over the
past
four quarters as a result of repositioning our focus on the domain name
registration
services business. We expect that net revenues will continue to
increase
in the future as we continue to expand our business and the market for
domain
name registrations grows.
Our operating expenses have increased
significantly in absolute dollars
over
the past four quarters as a result of our repositioning our focus on the
domain
name registration service business. We expect operating expenses will
continue
to increase in the future as we continue to expand our business.
Liquidity
and Capital Resources
Since 1997, we have funded our operations
and met our capital expenditure
requirements
primarily through private sales of equity securities, cash
generated
from operations, and borrowings. Since inception, proceeds from the
sale
of our common and preferred stock through 1999 totaled approximately $28.8
million.
At December 31, 1999, we had $40.9 million of cash.
Our business generated $22.4 million of
cash from operations during 1999.
This
cash generated from operations was primarily due to increased domain name
registrations.
Net cash
34
used
in operating activities was $693,000 and $123,000 for 1998 and 1997,
respectively.
The principal use of cash for these periods was to fund our
losses
from operations.
Net cash used for investing activities
was $7.7 million, $267,000 and
$16,000 for 1999, 1998 and 1997, respectively. In